Kenya's tech savvy middle class charms Tecno Mobile to launch its latest phone, Camon CX in Nairobi

Kenya's mobile and internet penetration are among the highest in Africa at 83% and 58% respectively of the 44.35 million population.

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Premium mobile phone brand, Tecno Mobile on Thursday unveiled its latest handset to hit the African market at an event held in Kenya capital Nairobi, the Camon CX.

Ms Beehong Hong, Transsion Chief Marketing Officer said Kenya’s unique market was one of the main attractions for the launch location.

“Kenya is one of our most important countries in Africa for the past ten years. In Kenya we have one of the biggest consumer base and therefore we have been constantly improving our solutions to the consumer in the Kenyan market” she said.

In a classy event held at Safari Park hotel, Kenya’s biggest social media influencers, tech enthusiasts and media personalities had a chance to be the first to interact and feel the new Camon CX.

“The launch of the Camon CX is the latest example of where TECNO mobile provides products at affordable prices across many different markets” Ms Hong said.

Kenya's mobile and internet penetration are among the highest in Africa at 83% and 58% respectively of the 44.35 million population. This combined with a burgeoning middle class  which makes up 22% of the country’s population has created a favourable competitive landscape which has brought more brands and cheaper devices to the market.

Africa is the second biggest mobile market in the world (after Asia), with a growing affinity for smartphones. Smartphone adoption in developing world has been steadily growing over the years and is expected to rise by 23 points to 63% in 2020 from 40% in 2015, according to online retailer, Jumia second white paper 2016 report.

At the end of 2015 there were about 318 million smartphones in Sub-Saharan Africa; the number is expected to grow to 540 million by 2020.

TECNO, part of the Transsion Holding, has about 25 per cent of market share in Sub-Saharan Africa since 2014, with Kenya being one of their critical markets.

“Actually we started our business ten years ago in Africa especially in Kenya, and so today you can see we have a very strong presence in the Kenyan market. So for us the Kenyan market is very important and it was easy to choose Nairobi as the launch location” StephenHa, General Manager of Tecno mobile said.

According to Jumia, Smartphones sales have soared in 5 biggest African markets namely; Nigeria, Morocco, Egypt, Kenya and Ivory Coast.

In the year 2015 – 2016, Smart phones sales rose by 366% from another growth of 344% in the year 2013 – 2014.

The Camon CX will be available in 41 countries across Africa, the Middle East and Latin America allowing consumers experience high quality selfie technology at the touch of a button.

Since the Camon series was introduced in 2015, over 5 million handsets globally have been sold.

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