Since snagging an early lead in the smart speaker market with the Echo product lineup, Amazon has maintained its dominance through the second quarter of this year — but it has less breathing room than ever.
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Google is gaining major ground on Amazon in the smart speaker market (AMZN, GOOG, GOOGL, AAPL)
Out of the 11.7 million smart speakers shipped worldwide in Q2 of this year, 41% were distributed by Amazon and 27.6% by Google. That's a much closer race than this time last year.
As this chart from Statista shows, Amazon is credited with shipping 41% of the 11.7 million smart speakers distributed worldwide this past quarter, with Google coming in second with 27.6% of shipments. Apple came nowhere close to either of its rivals, with the Cupertino-based giant only shipping off 5.9%.
The big takeaway: Amazon's competitors are slowly, but surely, gaining traction in the smart speaker race. The company no longer has as big of a lead as it did in Q2 of last year.
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