Hong Kong smartphone maker eyes a slice of Kenyan market

Nuu Mobiles says it will work with about 300 retail outlets and online players across the country.

Kenya’s youthful tech savvy population coupled with wealthy middle class with a taste of finer things in life has wooed Hong Kong-based smartphone manufacturer Nuu Mobiles to set base in the country.

“We will be launching the Nairobi outlet next month as part of a wider scheme to penetrate the African market,” Danny Sit, Nuu Mobiles general manager, said in an interview.

Nuu Mobiles, which is owned by Sun Cupid technology (HK) manufactures its phones in mainland China and plans to use Kenya as a launching pad into the African continent.

Nuu smartphones will be priced at between Sh15,000 ($150) and Sh50,000 ($500).

“We are using Kenya to enter the African market as it is a stable country. The currency is also relatively stable because even after the elections, the dollar has not changed.”

Nuu has been operating for the last three decades in Asia, the US and Europe and now wants a piece of the Kenyan smartphone market among other new regions.

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