Samsung Galaxy S8/S8+ Pre-orders shoot through the roof to a new record high

This is the highest pre-orders Samsung has ever received for a phone since the S series entered the market.

According to Samsung Electronics worldwide market statistics, the Galaxy S8 pre-orders surpassed the Galaxy S7 by 30 per cent.

This is the highest pre-orders Samsung has ever received for a phone since the S series entered the market and is enough to set a new record.

During the official launch of the Samsung Galaxy S8/S8+ for the Africa market held today at Kenya’s capital Nairobi,  Jung Hyun Park, the managing director and vice president of Samsung electronics east Africa was clearly impressed by the numbers so far and said the Samsung Galaxy S8 ushers in a new era for the company.

“We did the pre-orders in Kenya and South Africa and in Kenya we received more than 50 percent of increment compared to S7 and in South Africa there is actually a big boom right now, more than four times last year, so actually we as Samsung electronics are very optimistic about the S8” Mr. Park said.

In Kenya, the pre-orders opened on April 10 and also received overwhelming response, while not providing definite numbers, Bob Asiyo, the Head of Mobile Division said Samsung East Africa was grateful for the positive response so far.

“We have seen an uplift of about 50 per cent from the S7 pre orders, so for me that tells us that the faith and the believe in the Samsung brand is still in the market”

The statistics indicate that even after last year’s Samsung battery explosion scandal that saw millions of the acclaimed Galaxy Note 7 phones recalled, consumers still trust the tech giant based in North Korea.

Consumers who made the pre-order were gifted with a Level Box Slim, a portable Bluetooth speaker worth about Ksh13,000.

Kenya’s middle class whom has steadily grown over the years have increasingly acquired a taste of cool electronics gadgets and they will certainly not be disappointed with the Samsung S8.

The Galaxy S8 will be available at a recommended retail price of KSh84, 999 while the Galaxy S8+ will be available at Ksh94, 999 at all Samsung shops and selected retail stores.


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