SnapChat Introduces ”Group Stories” on latest update

Simply tap the “Create Story” icon located in the top right corner of the Stories page. Stories disappear if no one has contributed to them in the past 24 hours

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The update comes as the Los Angeles based company looks to stay ahead of other social media platforms such as Instagram. As other platforms continue to duplicate Snapchat’s features, the need to continue evolving has never been greater for the company which went public earlier this year.

You decide who can add to the Story and who can view it – you can also choose to Geofence the Story to a location. It’s super easy to create a new Story. Simply tap the “Create Story” icon located in the top right corner of the Stories page. Stories disappear if no one has contributed to them in the past 24 hours.

In other words the update allows users to create a single album or hub for exchanging memories. The album then gets automatically deleted, unless saved by the user, after a day goes by without a new upload.

This is undoubtedly an attempt by SnapChat to attract new users following their recently released first earnings report as a publicly traded company. This report indicates that user growth has been lower than projected and the company is banking on new features to improve this.

You may watch the video below courtesy of SnapChat

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