Apple CEO Tim Cook calls AirPods 'a runaway success,' says 'we're making them as fast as we can' (AAPL)

ghafla importer

December 28, 2016 8:54 PM

Apple CEO Tim Cook is in New York City for a few days this week — and on Wednesday, he stopped by the New York Stock Exchange to get a tour of the trading floor with his nephew.

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CNBC managed to grab Cook for a quick interview and asked him about business at Apple and whether Apple is speeding up production of AirPods, the company's first pair of truly wireless earbuds that launched earlier this month.

"AirPods are a runaway success, and we're making them as fast as we can," Cook said.

Of course, without any data or sales figures, it's hard to know what Cook means by "runaway success," but we assume he means AirPods are still in high demand. (Frankly, we're not sure why he would say otherwise.)

AirPods were introduced at Apple's iPhone event in September. They were originally slated for release in October, but Apple delayed the wireless earbuds, saying it needed "a little more time." Apple finally started selling AirPods on December 13, but because of limited quantities — and likely very high demand — shipping and delivery dates for the headphones quickly slipped from December 2016 to January 2017 and beyond.

Though Apple's $30 wired earbuds can do most of the same things, the $160 AirPods have received many positive reviews from critics, who praise the earbuds' audio quality and battery life. There are some mixed feelings about the design of the AirPods themselves and the lack of audio controls aside from play/pause, but customers seem to like them.

Read our review of Apple's AirPods here »

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