Ugandan motorcycle app SafeBoda launches in Kenya in regional expansion drive

The launch brings to an end months of training boda boda riders and integrating M-Pesa payments by the firm

Alastair Sussock, Co-CEO at SafeBoda announced Tuesday that the startup's services are now live in the capital city of Nairobi which has an approximate population of 6 million people.

The launch brings to an end months of training boda boda riders and integrating M-Pesa payments by the firm as well as getting itself familiar with the various regulations in the Kenyan market.

The firm's launch is seen as a move to tap into the growing boda boda industry which has been spurred by the local e-commerce boom.

Taxify Boda

SafeBoda has grown to become a force to reckon in the East African boda-hailing market despite competition from e-hailing firms such as Taxify, Mondo, Dial Jack and UberBoda.

This is evident in the number of riders available, the customer ratings, as well as the reception across the region.

The startup will join Taxify which runs a similar service dubbed "Taxify Boda."

Despite huge potential for growth, the market is still demanding for a safe, organised and reliable boda boda industry.

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