- Kylie Jenner took the top spot in the ranking for the second year running, earning an estimated $1.2 million per Instagram post.
- This annual list is put together by HopperHQ, an Instagram scheduling tool that analyzes internal and publicly available data to determine the highest-paid celebrities and influencers.
- The list is based on HopperHQ's estimates.
- Visit Business Insider's homepage for more stories.
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The 25 celebrities and athletes who make the most money per Instagram post, ranked
The Instagram rich list for 2019 is out, and it shows that the Kardashian-Jenner family still reigns supreme when it comes to what celebrity earns most per post on Instagram.
Kim Kardashian
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The Instagram Rich List for 2019 is out, and it shows that the Kardashian-Jenner clan still reigns supreme.
For the second year running, Kylie Jenner held the top spot as the celebrity who charges most per post on Instagram; her sisters, Kim Kardashian and Kendal Jenner weren't too far behind, however.
This annual list is put together by HopperHQ, an Instagram scheduling tool that analyzes internal and publicly available data to determine the highest-paid celebrities and influencers on the social media app.
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HopperHQ factors in average engagement, how often the person posts, and the number of followers they have to work out how much these celebrities could charge per post. The list is then ranked based on these estimates.
Influencers are categorized into eight core verticals: Celebrity, beauty, fashion, fitness, food, lifestyle, sport, and travel.
Here's who earns most per Instagram post, according to HopperHQ:
25. Conor Mcgregor
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Instagram handle: @thenotoriousmma
Niche: Sport
Followers: 31.4 million
Cost per-post: $169,000
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24. Luis Suarez
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Instagram handle: @luissuarez9
Niche: Sport
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Followers: 34.3 million
Cost per-post: $184,000
23. Virat Kohli
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Getty/Clive Mason
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Instagram handle: @virat.kohli
Niche: Sport
Followers: 38.1 million
Cost per-post: $196,000
22. Zlatan Ibrahimovic
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Getty/AMA/Matthew Ashton
Instagram handle: @iamzlatanibrahimovic
Niche: Sport
Followers: 37.4 million
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Cost per-post: $200,000
21. Gareth Bale
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Getty/Joe Giddens
Instagram handle: @garethbale11
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Niche: Sport
Followers: 40.5 million
Cost per-post: $218,000
20. Ronaldo de Assis Moreira
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Getty/FIFA/Michael Regan
Instagram handle: @ronaldinho
Niche: Sport
Followers: 47.2 million
Cost per-post: $256,000
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19. Priyanka Chopra Jonas
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Instagram handle: @priyankachopra
Niche: Celebrity
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Followers: 43.3 million
Cost per-post: $271,000
18. LeBron James
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Instagram handle: @kingjames
Niche: Sport
Followers: 50.6 million
Cost per-post: $272,000
17. David Beckham
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REUTERS/Danny Moloshok
Instagram handle: @davidbeckham
Niche: Sport
Followers: 57.5 million
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Cost per-post: $357,000
16. Demi Lovato
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Instagram handle: @ddlovato
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Niche: Celebrity
Followers: 73.1 million
Cost per-post: $458,000
15. Kevin Hart
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Instagram handle: @kevinhart4real
Niche: Celebrity
Followers: 77.3 million
Cost per-post: $480,000
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14. Khloe Kardashian
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Gabe Ginsberg/Getty Images
Instagram handle: @khloekardashian
Niche: Celebrity
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Followers: 96.5 million
Cost per-post: $598,000
13. Kendall Jenner
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Instagram handle: @kendalljenner
Niche: Celebrity
Followers: 114 million
Cost per-post: $611,000
12. Lionel Messi
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Instagram handle: @leomessi
Niche: Sport
Followers: 126 million
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Cost per-post: $648,000
11. Nicki Minaj
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Getty/Gilbert Carrasquillo
Instagram handle: @nickiminaj
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Niche: Celebrity
Followers: 104 million
Cost per-post: $651,000
10. Justin Bieber
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Instagram handle: @justinbieber
Niche: Celebrity
Followers: 115 million
Cost per-post: $722,000
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9. Neymar da Silva Santos Junior
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Getty/Christian Pondella
Instagram handle: @neymarjr
Niche: Celebrity, sport
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Followers: 123 million
Cost per-post: $722,000
8. Taylor Swift
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Instagram handle: @taylorswift
Niche: Celebrity
Followers: 119 million
Cost per-post: $748,000
7. Beyonce Knowles
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Getty/Gareth Cattermole
Instagram handle: @beyonce
Niche: Celebrity
Followers: 130 million
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Cost per-post: $785,000
6. Dwayne Johnson
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Instagram handle: @therock
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Niche: Celebrity
Followers: 150 million
Cost per-post: $882,000
5. Selena Gomez
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Getty/Theo Wargo
Instagram handle: @selenagomez
Niche: Celebrity
Followers: 153 million
Cost per-post: $886,000
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4. Kim Kardashian West
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Getty/Gotham
Instagram handle: @kimkardashian
Niche: Celebrity
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Followers: 144 million
Cost per-post: $910,000
3. Cristiano Ronaldo
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Getty/Lampson Yip
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Instagram handle: @cristiano
Niche: Celebrity, Sport
Followers: 176 million
Cost per-post: $975,000
2. Ariana Grande
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Getty/ Mike Coppola
Instagram handle: @arianagrande
Niche: Celebrity
Followers: 160 million
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Cost per-post: $996,000
1. Kylie Jenner
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Getty/ Karwai Tang
Instagram handle: @kyliejenner
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Niche: Celebrity
Followers: 141 million
Cost per-post: $1,266,000
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