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The iPhone 11 is available in 6 colors, including purple for the first time ever — here's how to decide (AAPL)

At its annual keynote on September 10 , Apple announced 3 new phones, including the iPhone 11 .

iPhone 11
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Last week, Apple announced the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. After reading all about the differences between the models, you've decided on the flagship iPhone 11.

So, your next important decision is which color to buy. This decision might seem minor after you've already decided which phone to buy, but it's not. You're dropping at least $700 on this phone, so you want it to look sharp. Your phone will be your most worn accessory, carried every day and with every outfit.Apple is even carrying a clear case so that you can show off whichever color you decide on.

The iPhone 11 comes in six colors: purple, yellow, green, white, black, and (Product) Red. Here are some tips and consideration to help you make a choice that fits your style.

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Lisa Eadicicco/Business Insider

A yellow phone makes a statement: you're fun, you don't take yourself too seriously, and in your world it's summer every day.

This yellow is a bit understated, almost pastel, so it doesn't veer into the more neon yellow territory of the iPhone XR . It's also worth mentioning that it looks notably lighter in person than in the official photos.

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Yellow has been on trend for 2019, so this phone says that style is important to you.

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Go for the white iPhone 11 if you know that you want a classic, easy look that will go with anything. White might show scuffs more easily than a darker color, so white says that you're committed to keeping your phone looking brand new.

White is understated, and has a more grown-up feel than some of the brighter pastel colors. This choice communicates "I am an adult, and I'm capable of taking reasonably good care of my phone."

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Lisa Eadicicco/Business Insider

Lisa Eadicicco/Business Insider

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A serious, basic phone isn't a bad thing. Apple has offered a black option of every iPhone its made so far, so they're clearly popular. It's the classic choice, and relatively easy to hide any marks or scratches, and you probably won't of your color choice after a few months.

Plus, you always have the option to get a colorful case if you're feeling fun. This is your most versatile option.

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The green iPhone 11 is a cute option, much lighter than the iPhone 11 Pro and Pro Max's Midnight Green.

This pastel color will show scuffs easily, so you'll probably want a case, or you'll need to be extra careful. This minty color says that you'll do just about anything for the aesthetic, and your Instagram theme is probably cultivated like it's your job.

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Green draws your attention, but this shade is light enough to go under the radar, too.

Business Insider/Lisa Eadicicco

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While the other bright colors are more pastel-hued, the Product Red phone is a brighter scene-stealer. This color says you're confident, and you don't mind standing out. The red isn't neon, but it is bold.

As part of Apple's partnership with (RED) , part of the proceeds from this phone go toward treating HIV/AIDS. This is the phone for people who want to give a little back to a good cause.

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Lisa Eadicicco/Business Insider

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Apple's new purple option is more of a lavender, completing the trio of pastel options on the iPhone 11.

This cute, light purple says that you don't mind all eyes on you, but you're a little more whimsical than the Product Red buyer. Watch out for scuffs on this light, unforgiving color. Choosing purple says that you're in it for form over function, and there's nothing wrong with that.

Lisa Eadicicco/Business Insider

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