US Surgeon General Jerome Adams said in a new advisory on Tuesday that e-cigs like the Juul are a particular danger to kids and teens, and called for fresh measures to halt their rising popularity.
"We need to protect our kids from all tobacco products, including all shapes and sizes of e-cigarettes" Adams said in a statement. "We must take action now to protect the health of our nations young people."
The advisory singles out Juul by name multiple times, saying that the sleek devices are particularly popular among teens because they're easy to conceal and don't emit much odor. It tells parents, health professionals, and teachers to be on the look out for all forms of nicotine-delivery devices, including e-cigs.
Adams's announcement comes on the heels of warnings from several other federal agencies about an explosion of e-cig use, including from the Centers for Disease Control and Prevention and the Food and Drug Administration.
Several days before the FDA's announcement, Juul Labs, the Silicon Valley startup behind the most popular e-cig in the US, temporarily halted sales of its flavored varieties in stores until they agree to adopt the company's new age restrictions and a stronger system for making sure customers are at least 21 years old.
'E-cigs and youth don't mix'
Because of their runaway popularity, e-cigs could create a new generation of Americans hooked on nicotine, one of the world's most addictive substances and the key ingredient in e-cigs like the Juul, these experts warn. Their concern comes in part from a host of studies which suggest that teens who vape are significantly more likely to go on to smoke regular cigarettes, compared to teens who never vape.
This finding could be related to the way nicotine impacts the developing brains of young people. Although the research on e-cigs is still limited because the devices are so new, researchers have a wealth of data on the negative impacts of nicotine on teens who start smoking early.
In brain-imaging studies of adolescents who start smoking in their teens, researchers have found signs of reduced activity in the prefrontal cortex the part of the brain tied to planning and decision-making. The same teens perform worse on memory and attention tasks compared with teens who don't smoke.
Nicholas Chadi , a clinical pediatrics fellow at Boston Children's Hospital, spoke about the Juul at the American Society of Addiction Medicine's annual conference this spring. He described some anecdotal effects of nicotine vaping that he'd seen among teens in and around his hospital.
"After only a few months of using nicotine," Chadi said, the teens "describe cravings, sometimes intense ones." He continued: "After only a few hundred cigarettes or whatever the equivalent amount of vaping pods some start showing irritability or shakiness when they stop."
Most e-cigs contain toxic metals, and using them may increase the risk of a heart attack
Beyond e-cigs' impact on the developing brain, a host of health issues related to e-cigs is beginning to emerge.
This spring, scientists took a look at the compounds in several popular brands of e-cigs aside from the Juul and found some of the same toxic metals found in conventional cigarettes, such as lead.
A study published this month showed that people who vape tend to have high concentrations of some of these toxic chemicals in their bodies.
But teens may not be aware of these health risks. Researchers say that could be because so little research has focused specifically on the Juul the e-cig which currently captures 80% of the market share.
Based on their sample of 445 high-school students, the researchers observed that teens who used the Juul tended to say they vaped more frequently compared with those who used other devices. Juul users also appeared to be less aware of how addictive the devices could be compared with teens who vaped other e-cigs.
"I was surprised and concerned that so many youths were using Juul more frequently than other products," Bonnie Halpern-Felsher, a professor of pediatrics who was a lead author of the study, said in a statement.
"We need to help them understand the risks of addiction," she added. "This is not a combustible cigarette, but it still contains an enormous amount of nicotine at least as much as a pack of cigarettes."
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