What you need to know in advertising today

Lauren Johnson

December 18, 2018 5:35 PM

Streaming video could soon have a big impact on the TV-ad business even bigger than it's already had.

Roku CEO Anthony Wood at the company's IPO in 2017

Americans are increasingly watching video on their televisions via streaming devices such as Roku's players instead of from traditional broadcast or cable services, Brian Wieser, a financial analyst with Pivotal Research Group, wrote in a new report. That's bad for the ad industry because the kinds of video that consumers are streaming are less likely to have advertisements in them than video from broadcast or cable.

Wieser's report followed up on new data from Nielsen about November television viewing. Nielsen found that overall TV watching was basically flat in the month compared with November of last year. The average household spent about 0.2% more time watching television in the month compared with the year before, while the average viewer between the ages of 18 and 49 spent about 3.8% less time.

to read more about the report.

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