Do you suck at Twitter? Here are tips to see better results
Are you facing an uphill task of growing a Twitter account for an established brand, or you opened a personal account a short while ago but can't figure out how to get people to follow you and engage with you? You might find these tips useful:
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Twitter, just like any other social media platform, demands that you put out content all the time. One of the reasons you aren't growing as fast as you had hoped is because you are stationed in Kamoli, peeping in and not letting people see you. Tweet often.
#2 Don't overdo it
While you’re sending out all those tweets, you also want to avoid going overboard. Tweeting every five minutes can be a bit much for your followers. A good way to monitor whether or not you’re tweeting too much is to track your engagement.
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If you increase your tweet frequency and notice your engagement starts to drop, it could be a sign that you’re annoying your followers.
#3 Engage more than sale
Tweets that resonate with your followers will bring more engagement than your products or links to your site. So be subtle with your marketing and sales. Public conversations should dominate your Twitter handle more than anything.
#4 Go with what is trending
Speaking of public conversations, a good way to know what the public is conversing about is to watch what is trending and have something fun, funny, interesting to say about that. The trending topic doesn’t have to be directly related to your products and services.
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#5 Use Twitter analytics
Always take time to look at your Twitter analytics and analyze what’s working and what’s not. If you look through your analytics and notice that your tweets including a video get 50% more engagement than tweets with just a link, take it as a sign that you should start implementing more videos into your Twitter content strategy.
#6 Twitter automation
This asset helps you to do be more productive by letting the app do the tweeting for you.
Twitter automation can help you in these ways:
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- Scheduling tweets in advance instead of manually tweeting everything
- Using a social media management tool to automatically tag incoming Tweets that contain a certain hashtag
- Using Twitter chatbots to streamline your customer service workflow
On the flip side, some bad examples of Twitter automation are:
- Sending automatic DM’s to new followers spamming them with links
- Relying solely on automated tweets to handle customer complaints
As a general rule of thumb, try to automate time consuming tasks that don’t necessarily require too much manual work.
#7 Retweet with comment
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Retweeting other people's tweets when they say something interesting is great but putting your own spin on it is even better. You’re able to add commentary onto the retweet instead of just re-sharing what someone else tweeted. That way it’s a bit more personalized and adds additional value for your audience.
#8 Stop measuring success by follower count
This next Twitter tip is less of a tactic and more of a general best practice. In the early days before the analytics tools, one of the most common ways brands measured success was by follower count. The assumption was if you were getting more followers, your strategy was working. But those days are over. There are better ways to track your progress like:
- Engagement growth
- Brand sentiment on Twitter
- Customer response time
- Leads generated
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