When scrolling through your social media pages, you will most likely bump into a product that your favourite celebrity is promoting. This is because the last 3 years have seen many companies rope in local celebrities as their brand ambassadors, partners or influencers.
Size 8, DJ Mo and other Kenyan celebrities with ambassadorial jobs (Photos)
Getting that money.
Harnessing stars to promote your brand increases awareness,trust, increase sales and places a higher value on your product because you have a celebrity pushing it.
That is why many companies and even the government are getting celebrities to vouch for and push their products.
Today, we look at some celebrities who have landed brand ambassadorial jobs.
While Zari Hassan holds the Softcare Diaper ambassadorial job in Tanzania, Size 8 holds down the fort in Kenya. She is not only the Softcare Diapers ambassador but also the Soft Care Sanitary Pads ambassador.
Breaking the news of her sanitary pad job on social media, Size 8 revealed that she had trouble accessing sanitary pads while growing up and now her face is on a pack.
“Am so excited to announce this am the brand ambassador of yet another product Soft Care sanitary pads uuuuuuwwiii I used to lack sanitary pads now my face is on a pack woi my God my God who be like my God no one,” read the Mateke hit maker’s post.
Size 8’s husband DJ Mo is the brand ambassador for one of the oldest and most renowned bakeries in Kenya, Broadways Bakery.
After bagging the deal in 2017, DJ Mo announced the great news on social media describing it as a 'dream come true'.
He wrote, “I’m humbled to announce that I’m the official brand ambassador of Broadways bread. Bread we’ve been eating when you and I were still kids. And now a dream has turned into reality. Mikate tutakula mpaka tushangae. Thank you all for your great support. Glory to God alone.”
When Turkish conglomerate Hayat Kimya officially launched its operations in Kenya by introducing its baby diaper brand Molfix, Terryanne was handed the ambassadorial job.
During the launch, Terryanne Chebet praised Molfix, saying due to its anti-leakage and high absorbency, her 1-year-old baby girl Talaa is a happy baby, which makes her happy. She said “I can assure you that only a mother knows the importance of a good quality diaper. It's an important part of a mother and her baby's life, a good diaper keeps the baby happy and when the baby is happy the mother is at peace.”
‘Kitoko’ hitmaker Avril Mwangi was recently picked as the Kenyan brand ambassador for Justdiggit.
Justdiggit is an Amsterdam-based organization that restores degraded lands to encourage the growth of natural vegetation which in turn cools down the landscape.
She joins other Justdiggit brand ambassadors like the Archbishop Desmond Tutu, Jonathan Karpathios who is one of the best chefs in the Netherlands and Dutch weathercaster Amara Onwuka.
Janet Mbugua was appointed as the brand ambassador for Lifebuoy, Help a Child Reach 5 campaign 2 years ago in an event attended by first lady Margaret Kenyatta and Unilever CEO Paul Polman.
She broke news of her new role in a social media post that read, “Very humbled to be appointed as Lifebuoy Help A Child Reach 5 Ambassador, I will be championing for people across Kenya to always wash their hands with soap and water before touching babies to help reduce infant mortality rate of children under the age of 5. Join the conversation across all my social media platforms using the hashtag #HelpAChildReach5.”.
The ‘Nikupendeze’ hitmaker was unveiled as the East African brand ambassador for the Procter & Gamble (P&G) washing powder two years ago.
The reason why the brand picked her was that she is not only a celebrated household name but also a resilient woman.
“Mercy is not only a celebrated household name, but she is also a resilient woman. She has an eye for value and is the best person to champion Ariel for what it truly is—the detergent that delivers the best value for money by guaranteeing one wash to remove all stains,” Francisco Gala the Ariel Brand Manager said.
Mr Kagwe Mungai is the brand ambassador of Cîroc Vodka and Nigerian fashion brand Aramanda, a brand that Kagwe associates with African excellence.
“I’ve always wanted to stand for African excellence. In all that I do and in everything I make. My vision and goals have been to shine the brightest light on the African rebirth. This is why I felt that aligning with the deeply routed Africanism of Aramanda is a good fit. Just like my music their proud and bold loyalty to African culture and desire to shine a light on our dopeness for the world to see!” Kagwe wrote breaking the news.
Catherine Kamau popularly known as ‘Celina’ has been the brand ambassador of Harpic toilet cleaner for the last 7 years.
In an interview with the Daily Nation, Celina advised that when becoming a brand ambassador, don’t jump on every opportunity offered as your brand becomes diluted.
“For Harpic, I was wise enough to know not to be on every other brand because when you are everywhere you tend to water down your brand. But that doesn’t mean I am only tied to Harpic. I want to be known for a few brands and make some kind of impact with them,” she said.
As 2018 came to a close, Khaligraph celebrated a successful year with yet another win, a job as Monster Energy Drink’s Brand Ambassador.
“Another win for the OG another win for the culture another win for the movement, the Official Monster Energy Drink Brand Ambassador. 2018 has been a good year. Thank you for Believing in me and more blessings to each and every one of y’all #KhaliCartel2, #unleashthebeast #respecttheogs #monsterenergy,” wrote Khaligraph
In 2018, King Kaka was unveiled as the brand ambassador for the ‘One Life Live Them’ campaign by Rémy Martin. A job that was surreal to him as he grew up in the ghetto and could barely afford Sh500 to pay rent and now here he was representing one of the biggest cognac producers in the globe.
“I was surprised when I was picked for the campaign because Rémy Martin is a big brand and by choosing me, it means I am a big brand, too…I want to inspire because I grew up in the ghetto where we could not afford just Sh500 to pay rent and here I am endorsing an international brand. I want people to know, everything is possible,” the Kaka Empire CEO said after landing the lucrative job.
In 2018, former 10 over 10 host Joey Muthengi was unveiled as the new Betin Kenya ambassador, joining former Real Oviedo player McDonald Mariga.
“The latest addition to the Betin Team. #KaribuJoey,” Betin wrote welcoming her into the company.
In 2018, Victoria Kimani landed a major endorsement deal with Maybelline New York, a subsidiary of LOréal, the world’s leading cosmetics brand.
The sensational Afropop singer was excited to announce the lucrative partnership deal with the cosmetic behemoth. “I am very excited to partner with Maybelline NY especially here in Kenya not only because of my love for Maybelline products but also for what Maybelline stands for. The brand has always shared my personal view and philosophy as it pertains to my goals to ‘Make it happen’ ”.
She also added “This is such an honour and a beautiful crowning for me because well.... if you know me, you know that I LOVE MAKE UP and a good face beat !! And When it comes to my dreams... I am known to MAKE IT HAPPEN! Regardless of language, location, time, Rules, obstacles and hurdles that I face... nothing can stand in the way of A girl on a Mission!”
Miss Marua is a reality TV star, a top commercial model and also the brand ambassador of M Waks Kenya. M Waks Kenya is a company that deals with hiring and vetting of blue-collar workers like house-helps, gardeners, cooks and plumbers.
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