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Jaymo Ule Msee gives details of video why he was snubbed by Diamond

The comedian said many people posted the video with the intention of making fun of him but publicized him

Jaymoh Ule Msee

Comedian and content creator Wilson Muirani also known as Jaymo Ule Msee has finally spoken about the video where he was snubbed by Bongo star Diamond Platnumz during an event in Dar-es-salaam.

Speaking on Iko Nini Podcast, Jaymo said he had intended to take a picture with the star but the person he gave the job to ended up not delivering.

Jaymo further said he did not know Diamond at a personal level hence also the cause for the reaction. He, however, noted that the video was a major boost for his brand as many people posted the video with intention of making fun of him not knowing they were publicizing it.

“There were many people who posted the video with intention of making fun of me but for me the job was done and by the way it was not scripted at all,” Jaymo stated.

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The comedian is among Kenya's pioneer content creators in the digital space. He also said the coming in of brands is slowly killing the authenticity of content creators since the brands want to dictate how they want their image sold to the public.

“Content creation in Kenya is under a big threat by brands, and I am a speaking as a person who has worked with so many brands, the authenticity of content creation is dipping because the commercial aspect is dictating so much what the creative will be,” Jaymo stated.

Jaymo said content creators best worked if brands only gave them the jobs and left them to develop the concept instead of the brands dictating what they would do.

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He added that there is a need for better discussions with brands so that there is a win-win outcome and also so that the content creators’ productions are not short-lived.

“For me, it is about liberation. It is not a fight with the brands because we need the brands to grow as content creators. We need to push the buttons a bit in our negotiations so that our creativity is not affected,” he stated.

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