Award-winning Rapper Khaligraph Jones is out he causing ripples in the music Industry after unveiling a rap challenge dubbed #Odinare with the aim of uplift talented rappers who are struggling to come up in the Kenyan music industry.
Khaligraph Jones on how rappers can participate in Rap Challenge & Win Sh1 million
Khaligraph Jones reveals how rappers can participate in Rap Challenge & Win Sh1 million
The challenge, christened "OdiNare", has seen rappers from all walks of life submit videos rhyming to the phrase Odinare as they aim to win the grand prize of Sh1 million.
In an update, Papa Jones noted that the first winner will take home a cool Sh1, 000, 000, the second one Sh500, 000 and the third Sh300, 000.
“The initiative is about elevating the local music industry and nurturing upcoming talent. Being at the forefront of the whole movement, I felt like it is my responsibility to push this agenda. The competition will run for three weeks and most of the reviews will be done online via Instagram and other social media platforms,” said Khaligraph Jones.
The Yego hit-maker teamed up with betting firm Odibets who injected a cool Sh4, 500, 000 in the online rap challenge for upcoming rappers.
“The winner will take home Sh1 million, the first runner up Sh500,000, and the third Sh300,000. The three will also have an opportunity to sign a record deal with my label, BlueInk. They will also have a song and video produced,” added Khaligraph Jones.
The rap challenge was launched on July 19, in the presence of Odibets General Manager Dedan Mungai who said that they saw Khaligraph’s Instagram post in which the artiste offered Sh500,000 and a record deal with his label BlueInk Corporation to aspiring musicians and wanted to be part of the initiative.
So far, the Odinare challenge has had more than 2000 videos across social media platforms from both renowned and upcoming rappers.
To participate, one has to rap to the "Odinare" instrumental uploaded on Khaligraph Jones YouTube channel where they will need to fill in the missing verse of 16 bars (40 secs).
They should also make sure they mention "ODINARE" and "ODIBETS" on their verse.
Once done they can proceed with uploading the video on their instagram accounts using the hashtag #Odinare.
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