Eric Omondi’s tough advice to Kenyan artistes

Comedian Eric Omondi has sent a tough advice to Kenyan artistes after they attacked media personalities of not playing their music.

In a long post on Instagram, the funnyman said that musicians should stop relying on Radio and Television to have their work reach out to the people, and they should instead create channels that will help them sell their music to the people.

Eric Omondi’s tough advice to Kenyan artistes ece-auto-gen

“Do not wait for Radio to play your song!! Do not rely on TV to push your Video. Start to create your own network. Build your platforms. My top two songs last year were 1. Dundaing by KingKaka 2. Katika by Navy Kenzo ft Diamond I did not hear them on radio, I did not watch them on TV. I actually honestly do not remember the last time I listened to radio or watched TV. My best TV program is Churchill Show and guess what? I watch it on YouTube,” read part of his post.

He further noted that times were changing and musicians should adapt quickly to the changes and use their social media channels to put their work out.

Eric Omondi’s tough advice to Kenyan artistes ece-auto-gen

Eric Omondi used himself as an example saying that he left the mainstream media and through other channels like social media and YouTube he manages to reach more than three million people.

He urged Kenyan musicians to focus more on building their social networks because that way they can be able to reach more people and sell their work to bigger audiences including those abroad.

Eric Omondi’s tough advice to Kenyan artistes ece-auto-gen

“I respect traditional media (TV, RADIO and PRINT) I mean that is where I was born. But TIMES ARE CHANGING and they are changing FAST. Social media is slowly but surely becoming MAIN STREAM. People want information quick, they want it NOW!!! The phone is the new TV set, YOUTUBE, INSTAGRAM, FACEBOOK, TWITTER and WHATSAP Will be the New TV Stations, SOON. I personally run a "TV Station" on Instagram called @ericomondi and I am today assured of reaching at least 3.1 million people on my Instagram, YOUTUBE and Facebook, and this can only get better. This Way I do not have to totally rely on Radio and TV. My TV station runs exactly the same way traditional TV and Radio Run, if you visit my page you will find both Entertaining programs AKA ma Ujinga as well as Adverts. Let's start to focus on building this Social Networks as well because they are the only medium that crosses borders beyond, AND THATS WHERE WE NEED TO GO, BEYOND!!!!. MY TWO CENTS,” said Eric Omondi.