ADVERTISEMENT
ADVERTISEMENT

Being controversial did not make me Money- Nonini

The first endorsement deal I got was in 2018- Nonini

Rapper Hubert Mbuku Nakitare alias Nonini

Legendary rapper Hubert Mbuku Nakitare alias Nonini has revealed that being controversial with his music back in the days denied him lots of endorsement deals despite being a big name in the music industry.

ADVERTISEMENT

In an interview with CTA’s Richard Njau, Nonini mentioned that corporates avoided him due to his controversial nature.

“Despite wa kina Clemo and kina Jua Cali kuendelea kuni encourage kufanya hii mziki controversial, artiste we getting a lot of endorsements, Kina Nameless walikuwa wanapata maendorsements, kina Redsan, kina Ogopa, guys were doing shows for Red-Bull, trust-condom, watu wanawekwa kwa ma billboard. Although I had hits, biggest hits in this Country, I never got any endorsement, nothing. Because the people who were seating in the Boards Rooms back then, walikuwa wanasema zii, huyu jamaa ni controversial hatuwezi muweka kwa any of our brands,” revealed Nonini.

Being sidelined because of Controversy

He further explained that he came to learn much later that the controversy surrounding his name and music was the main reason for missing out on endorsements.

The We Kamu hit maker said that he decided to open up so that young artistes can learn from him that being controversial isn’t rewarding at the end of the day.

“That I did not realize, I came to realize that baadaye. Kwa hii timeline yote, tuko na kina Clemo, so we are realizing mbona hatupati maendorsement? Lakini mashow napiga, ground iko sawa, Tour ndo hizo ziko scheduled kupiga USA, Australia, wapi wapi, lakini endoresments zii. Tukiangalia endorsements ni ma artistes wengine wanapiga.

Hii naisema so that this young guys can learn from this, so mimi nilikuja kurealize baadaye, by the time Jua Cali came out, alikiuja na hizi beat za kudance. Hakuingia na ile Noma yangu. Because wali learn na Clemo, controversial ni top lakini Nonini kuna vitu anafinyiwa, kuna mavitu hapati, so wakalearn lakini hawakuniambianga. So mimi nilikuja kujua baaadaye hii ma controversy kidogo imeleta noma,” said Nonini.

First endorsement from Safaricom

Nonini pointed out that he got his first endorsement deal in 2018.

“The first cooperate money I ever got, big time, was from Safaricom, just the other day when I became their Brand Ambassador last year but one (2018), that’s the first cooperate endorsement Nonini has ever gotten. So unaweza imagine what I have gone through in my career. Ma artiste walikuwa wanaapata endorsements, Homeboyz walikuwa wanachukua Kenya Live, na sijawai kuwa and some government projects that were being done, Homeboyz wanachukua watu wengine lakini hizo projects nilikuwa nakanyagiwa mbaya sana. But you know what that built my character, that built who I’m today, without that wouldn’t be who I am, so my first endorsement ni juzi tu na Safaricom” added Nonini.

ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Useful Idioty's promise to anyone that returns his stolen iPhone

Useful Idioty's promise to anyone that returns his stolen iPhone

Why Abel Mutua and Judy Nyawira may be forced to redo their wedding

Why Abel Mutua and Judy Nyawira may be forced to redo their wedding

Veteran Radio Maisha presenter signs off in emotional farewell after 13 years

Veteran Radio Maisha presenter signs off in emotional farewell after 13 years

Cebbie Koks' advice to single ladies in search of husbands

Cebbie Koks' advice to single ladies in search of husbands

Grieving Stevo Simple Boy honors late dad in birthday message as he turns 33

Grieving Stevo Simple Boy honors late dad in birthday message as he turns 33

4 things Oga Obinna wants done in GBV against men petition

4 things Oga Obinna wants done in GBV against men petition

Why Kamene Goro has left Radio Africa, Mr Seed's baby mama & more stories on #PulseUhondoMtaani

Why Kamene Goro has left Radio Africa, Mr Seed's baby mama & more stories on #PulseUhondoMtaani

Kenyans concerned as man who travelled 500km to surprise girlfriend becomes unresponsive

Kenyans concerned as man who travelled 500km to surprise girlfriend becomes unresponsive

Kamene Goro reveals truth about why she left Kiss FM

Kamene Goro reveals truth about why she left Kiss FM

ADVERTISEMENT