This comes a year after they hit two million subscribers in August of 2021, becoming the most subscribed YouTube channel owned by a celebrity (outfit) in Uganda.
Masaka Kids now have 3 million YouTube subscribers
Over three million people have so far subscribed to the Masaka Kids Africana YouTube channel.
Other channels that are close in subscriber count are that of musician Eddy Kenzo, who has 2.09 million subscribers; comedian Anne Kansiime, who has 1.31 million subscribers; and Ugxtra Comedy, which has 1.4 million subscribers.
Masaka Kids Afrikana dancing group has uploaded 216 videos on its channel, which was launched in April of 2018.
In four years, they have racked up over 669 million views on the channel.
One of their videos posted three years ago has over 117 million views.
The dancing group posted on social media to thank followers for helping them hit that milestone.
"Thank You For Helping Us Reach 3 Million Subscribers on YouTube!" reads the Facebook post. "Thank you all our fans."
YouTube is one of the many platforms content creators can rely on to diversify their earnings.
The kids say they use part of the revenue to help children from humble backgrounds get a good education. The music and dance group based in Masaka comprises mostly young children most of whom have lost parents through the devastation of war, famine and disease.
The kids became popular for posting a series of videos on social media dancing to various music genres. In 2021 Eddy Kenzo’s YouTube channel became the first in Uganda to make 100 million views after featuring the Masaka Kids in a dance challenge for his hit song ‘Tweyagale’.
Their YouTube channel was the first to hit two million subscribers in Uganda.
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