The sports category has moved to a new website.
ADVERTISEMENT

Singer Asa joins Spotify EQUAL music programme as ambassador of the month

Other African artistes to have been featured on EQUAL include Kenya’s SSARU and Muthoni Drummer Queen, Nigeria’s Ayra Starr, and South Africa’s DBN Gogo

Asa joins Spotify EQUAL Music Programme as ambassador of the month

Nigerian-French singer and songwriter Bukola Elemide, professionally known as Aṣa, has become the newest artist to join Spotify's Equal Music Programme.

Asa has been picked as the ambassador for the month of February, just days after the release of her latest single Mayana, which also featured on the cover of Spotify’s EQUAL Africa playlist.

In line with Spotify’s bid to promote gender equality in the music industry and showcase influential female musicians, the global streaming platform welcomed Asa to join the EQUAL programme as a formidable African woman making waves in music.

ADVERTISEMENT

“Through the EQUAL Music Programme, we continue to amplify the work of women creators by offering our resources and creating opportunities for these artists.

"We’re proud to showcase Asa, who is well known and loved for her boundless ability to create her own world through music, with timeless vocals and themes that capture the emotions of a generation,” said Spotify’s Head of Music for sub-Saharan Africa, Phiona Okumu.

The Paris-born star fuses Indie-Pop, Soul, Jazz, Afrobeats and R&B to deliver soul-blazing, chart-topping rhythms that are revered globally.

The Jailer crooner has been a huge inspiration to alternative and contemporary African artists, both in the African continent and the world for over 15 years since the debut of her first platinum-selling self-titled album, Asa.

ADVERTISEMENT

Asa's music is best defined as a timeless classic, with a charismatic, daring and evolutionary style.

“I’m honoured to be the Spotify EQUAL ambassador of the month. It’s great to be part of something like this -- a movement that’s new yet has always been. It’s beautiful when we are celebrated and recognised for contributions to music and art over the years. In the lead-up to the release of my album ‘V’, this is awesome,” Asa said.

Following the recognition, Asa’s track Mayana will lead the EQUAL Africa playlist and feature on the EQUAL Global playlist.

ADVERTISEMENT

EQUAL is Spotify’s global initiative to cultivate gender equality in music and support female artists and podcast creators both locally and internationally.

Other African artistes to have been featured on EQUAL include Kenya’s SSARU and Muthoni Drummer Queen, Nigeria’s Ayra Starr, and South Africa’s DBN Gogo.

ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Details of Fred Omondi's memorial & burial services

Details of Fred Omondi's memorial & burial services

Oga Obinna speaks on his 'baby' Dem Wa Facebook's emotions & their journey together

Oga Obinna speaks on his 'baby' Dem Wa Facebook's emotions & their journey together

Men over 40 should find women who can tell signs of stroke - Maureen Waititu

Men over 40 should find women who can tell signs of stroke - Maureen Waititu

Jackie Matubia's message to 1st baby daddy, days after disclosing why she kicked ex out

Jackie Matubia's message to 1st baby daddy, days after disclosing why she kicked ex out

Why Fred Omondi was actively rebranding in faith before untimely death [Video]

Why Fred Omondi was actively rebranding in faith before untimely death [Video]

Confessions, compliments & appreciation: How celebrities celebrated Father's Day

Confessions, compliments & appreciation: How celebrities celebrated Father's Day

Akothee's memories of first house, husband’s friends hitting on her & eating fare

Akothee's memories of first house, husband’s friends hitting on her & eating fare

6 deceased Churchill Show comedians who dazzled fans before death struck

6 deceased Churchill Show comedians who dazzled fans before death struck

Timeline of Celine Dion's music glory before diagnosis with incurable health condition

Timeline of Celine Dion's music glory before diagnosis with incurable health condition

ADVERTISEMENT