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Sauti Sol unveils Bensoul as first artiste signed to their record label (Photos)

He has written songs for Alikiba, Nyashinski, Mercy Masika and Kidum.

Sauti Sol (Instagram)

Soulful Kenyan singer-songwriter Bensoul is now a signee under Sol Generation Records - a music label founded by Africa’s Best Live Act, Sauti Sol.

To mark his debut, Bensoul will release a song called 'Lucy' as his official debut single with the video dropping on Monday.

Lucy showcases an authentic sound from one of Kenya’s best live acts. The reggae-infused song is set to light up hearts across East Africa, especially because of how Bensoul delivers a heartfelt serenade to his love interest, with mellow yet powerful vocals.

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Bensoul confirms that Lucy was inspired by a series of true events. Ahead of the release, he says, “Lucy is very relatable to most young people—it’s about a guy who is not sure about his position in the relationship but won’t stop loving.”

The Lucy music video was directed by KG Brian (Kenyan cinematographer) and executively produced by Sol Generation Records and Willis Austin Chimano of Sauti Sol.

An excited Bensoul says, “I feel like Sol Generation Records is the place I need to be. It’s God’s grace that everything is working out because the label has my best musical interests and have such a great plan for everything we intend to achieve,” adding on Sauti Sol, the label heads, “I feel like one of their brothers and so excited to see what more we will do. Together we are hoping to change the world.”

On the other hand, Bien-Aime says of Sol Generation Records first signing, “Bensoul is a phenomenal multi-talented artist and one of the best songwriters of our time. We look forward to helping grow his fan base as we take him to the next level,” adding on Lucy: “I like the groove and that he started his career on a high tempo which is just reflective of what’s to come in the future – amazing things!”

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Bensoul promises to release more records in the coming months. He is certainly one of the fast-rising and talented Kenyan acts to watch for in 2019. He affirms, “All I want to do is to leave a legacy by creating music that is timeless.”

Bensoul is best known for the popular hit single “Masheesha” a collaboration with H_art the Band. His music style is a fusion of Caribbean music and Afro Pop. The producer/multi-instrumentalist plays Bass, Acoustic and Electric Guitars, Keys, Drums and Violin. He is also a talented songwriter and has written songs for a host of top African stars including Kidum, Alikiba and Nyashinski and Mercy Masika, among others.

Sol Generation Records is a music record label, founded in Africa with the sole mission of producing Iconic Live African Acts. It is a stable of epic thinkers, timeless musicians, and authentic songwriters. Created on the ethos of “Discipline, order, passion and endurance,” it is the brainchild of Polycarp Ochieng Otieno, Willis Austin Chimano, Delvin Mudigi Savara and Bien-Aime Alusa (Sauti Sol). This follows 10 years of building one of the most structured independent African music brands to finally bring out their legacy project Sol Generation Records.

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