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Smirnoff unveils Biggest DJs Competition (Photos)

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Get ready for an new era of DJs'

Smirnoff launches battle of the beats DJs competition (Photos) play KBL head of Head of Spirits, Annjoy Muhoro at the launch. Smirnoff launches battle of the beats DJs competition (Photos) (Courtesy)

On Thursday, Kenya Breweries Limited (KBL) through its Smirnoff brand launched a new DJs competition dubbed the Smirnoff Battle of the Beats.

The 12-week competition will see 20 Dj's from across the country battle it out on the decks to find the next big Kenyan entertainer.

The 20 DJ’s have officially joined the Smirnoff Academy, where they will be under DJ Styles who will oversee contestant’s growth in the academy. They are from Kisumu, Mombasa and Nairobi.

The KBL head of Head of Spirits, Annjoy Muhoro was in charge of the unveiling press briefing that went down in Nairobi. Contestants of the competition will also get a chance to learn from experienced DJ’s who will act as the mentors in the academy.

play KBL head of Head of Spirits, Annjoy Muhoro at the launch. Smirnoff launches battle of the beats DJs competition (Photos) (Courtesy)

 

Earlier on, KBL Managing Director, Mrs. Jane Karuku, said that the competition will offer Kenyan entertainers an opportunity to maximize their talents.

“We are confident the Kenyan entertainment scene will benefit massively from such talent-based initiatives that present options for Kenyans to maximize their talents and preferences through our vibrant Smirnoff brand,” said Mrs. Karuku.

Mrs. Karuku added that the competition is part of their broader agenda to create consumer led campaigns that address changing tastes and preference across a diverse category of consumers in the Kenyan market.

play DJ styles and KBL head of Head of Spirits, Annjoy Muhoro at the launch. Smirnoff launches battle of the beats DJs competition (Photos) (Courtesy)

 

“We are extremely proud to introduce the Smirnoff Battle of the Beats competition to Kenyans. The exciting new proposition leverages on the creative talent of Kenyan millennials and a booming entertainment industry. The competition is part of our broader agenda to create consumer led campaigns that address changing tastes and preference across a diverse category of consumers in the Kenyan market. We are confident the Kenyan entertainment scene will benefit massively from such talent-based initiatives that present options for Kenyans to maximize their talents and preferences through our vibrant Smirnoff brand,” said Mrs. Karuku.

Photos from the Launch

play DJ Joe Mfalme. Smirnoff launches battle of the beats DJs competition (Photos) (Courtesy)
play DJ styles and KBL head of Head of Spirits, Annjoy Muhoro at the launch with competitors . Smirnoff launches battle of the beats DJs competition (Photos) (Courtesy)
play Annjoy Muhoro and Pierra Makena at the launch with competitors . Smirnoff launches battle of the beats DJs competition (Photos) (Courtesy)
play Smirnoff launches battle of the beats DJs competition. The competition has 20 contestants (Courtesy )
play Smirnoff launches battle of the beats DJs competition. The competition has 20 contestants (Courtesy)
play Smirnoff launches battle of the beats DJs competition. The competition has 20 contestants (Courtesy)
play Smirnoff launches battle of the beats DJs competition. The competition has 20 contestants (Courtesy)
play Smirnoff launches battle of the beats DJs competition. The competition has 20 contestants (Courtesy)
play Smirnoff launches battle of the beats DJs competition. The competition has 20 contestants (Courtesy )
play DJ styles. Smirnoff launches battle of the beats DJs competition. The competition has 20 contestants (Courtesy)

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