Whether you’re a travel creator, brand or destination, using Facebook and Instagram Reels is a great way to improve your reach and engagement. So, we've curated 5 tips to help you create engaging content for your Reels.
5 Tips to Make Your Facebook and Instagram Reels Pop
These tips will help you become a better content creator
- Shoot vertically
Until pretty recently, the vertical video was frowned upon! Landscape video players were the norm, from television screens to YouTube. So vertical footage would display awkwardly and only take up a small space in the center of the player.
However, with the rise of Instagram and Facebook Reels, and mobile-first video consumption, vertical video is becoming more and more popular.
Shooting vertically will give you more control over what appears on screen and allow you to fill up the entire frame, for a better viewing experience.
- Get creative with transitions
Reels on Instagram and Facebook have integrated editing tools which makes the whole thing really easy!
Some transition skills used by our favorite content creators in their Reels are simply astonishing! Moreover, these Reels really make us wonder how exactly they are done since the shots look so smooth and easy to do.
Tapping on the screen for example is a popular transition that focuses on tapping or touching the screen and having your outfit change after you move your hand back. A lot of makeup artists use it!
- Use effects, stickers, and texts
The difference between dull visual content and an appealing one usually involves using effects. That’s why Facebook and Instagram offer so many effects that are an amazingly easy way to enhance your content within seconds.
For instance, you can use the heart sticker for a relevant portion and another sticker for a particular segment or entire reel. This is great as one can add multiple stickers and schedule them to appear only at chosen time intervals.
- Add music and captions
Using trending songs for Facebook and Instagram Reels can help you get more views. Here’s how to do it:
Step 1. Find the Reel that contains the music you want to use.
Step 2. Tap on the song name at the bottom of the Reel.
Step 3. Then you can browse Reels with the same song or directly click the Use Audio and make a Reel.
Step 4. Now, you can record your Reel with the trending song.
- Utilize the golden hours and blue hours for perfect lighting
There are four times a day when the light is just right for taking photos/videos outdoors, these are known as golden hour and blue hour.
They occur in the hour before the sun rises (blue) and the hour after (golden) and the opposite in the evening, an hour before the sun sets (golden) and the hour after (blue).
The natural light at these hours is ideal for photography because of the relationship between the sun’s positioning and distance to your subject.
During the rise and fall of the sun, it is closer to the subject, and it is also moving through the atmosphere at a much lower angle than usual, producing soft diffused light.
This type of light works well for content creators. It does not create any harsh shadows or exaggerated highlights. The golden hour also casts a warm colour temperature illuminating the subject in a fairly flattering way.
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