Global skincare giant Nivea, on Wednesday, launched a unique product that has been designed to suit the needs of the African skin.

Given that the black skin tends to dry up and become ashy when dry, the new Nivea petroleum jelly essence seeks to address exactly that. It provides long-lasting deep moisturization while keeping your skin hydrated at the same time.

Nivea Petroleum jelly essence

Nivea team during the launch (Instagram - Nivea-ea)
Nivea team during the launch (Instagram - Nivea-ea)

What’s, even more, is that this new petroleum jelly isn’t sticky at all unlike the regular petroleum jelly we have always known. So, whether you are going out shopping on a dusty day, you need not worry about attracting dust on your skin. You also do not have to use it with other lotions or creams because it has all the vital properties that you need for your skincare.

Soft and easy to spread on skin

Nivea petroleum jelly essence - pure (Instagram-Nivea-ea)
Nivea petroleum jelly essence - pure (Instagram-Nivea-ea)

Speaking during the launch that was held at the Azure Hotel, the Beiersdorf Marketing Director, Central, East & West Africa, Francis Afulani noted that the Nivea petroleum jelly essence is soft and very easy to spread on the skin. He also noted that this is something that has not been available in the market and an innovation that was long due.

“Now we have a product that is going to modernize this category, the product that is going to take this category to the next level. This is skincare now, this is not wax. We have evolved the category from wax” said the Nivea marketing director.

Nivea Petroleum jelly essence variants

Nivea team during the launch (Instagram - Nivea-ea)
Nivea team during the launch (Instagram - Nivea-ea)

The petroleum jelly comes in four variants to cater for different preferences; Pure, Vitamin E, Aloe Vera, and Cocoa butter. It’s family-friendly and anyone in the family from kids to grown-ups can enjoy using the Nivea petroleum jelly essence.

The 100g package is expected to retail at Ksh 120 while the 250g will be retailing at Ksh 265.