The sports category has moved to a new website.

Kenyan non-mainstream creators treated to 2-day residency at Google

Google hosted a 2-day residency programme for non-mainstream creators in Nairobi

Alternative youth culture finds a home at Google

Google this week hosted a two-day residency programme in Nairobi for creators who identify as alternative and non-mainstream, similar to a bootcamp.

The Alternative Movement, colloquially known as the ‘Alté Movement’, traces its roots to Lagos, Nigeria, where young Africans embrace the idea of being misfits or non-conformists. The movement champions unconventional self-expression in all aspects of life but mainly through music, fashion and visual arts.

Historically alternative youth culture is rarely recognized in mainstream media, therefore creators have turned to YouTube to connect with their audiences because there are no barriers to entry.

ADVERTISEMENT

“It's exciting to see creators that identify as non-mainstream find community on our platform. This comes just a few days after we announced a call for applications for the YouTube Black Voices Fund for 2023 aimed at elevating marginalised voices.

“We also want to showcase how products like YouTube and YouTube Shorts and platforms like Google Arts & Culture can help drive the culture forward," Sharon Machira Communication and Public Affairs Manager for Google Kenya said.

The Residency ran from June 28 to June 30 as creators learned how to better connect with their audiences, and move the culture forward through platforms like Google Arts & Culture, YouTube and YouTubeShorts.

ADVERTISEMENT

The first batch of 25 young Alté creatives from Nigeria, Kenya, Ghana, Botswana, and South Africa attended the Residency and were also equipped with entrepreneurial skills on how they can enhance the visibility of their brands.

Google also invited Alté creatives that have global brands such as TshepoThe Jeans Maker to give career talks to the young creative entrepreneurs on how to further build and monetise their brands.

ADVERTISEMENT

Though it started in Nigeria it has strongly taken root across the continent.

Recent Google Search trends from across Africa show an increase in `Alté’ related searches from 2020, with questions like ‘What is alté?’, ‘Who is an alté?’ and ‘How to dress alte?’, being the most searched alté related questions.

Africa: Top questions on Alté, 2020 - present

ADVERTISEMENT
  1. what is alte
  2. who is an alte
  3. how to dress alte
  4. what does it mean to be alte
  5. where did alte originate from
  6. who are alte artists in nigeria.
  7. which country has the most alte musicians

Africa: Top searches on Alté, 2020 - present

  1. alte music
  2. alté meaning
  3. alte songs
  4. alte suit designs
  5. top 100 alte vibe
  6. alte kids
  7. alte nigeria
  8. alté in ghana music
  9. are alte musicians in ghana
  10. alte food

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

8 interesting things Africa has contributed to the world

8 interesting things Africa has contributed to the world

Ladies: 7 fashion tips to enhance your apple-shaped figure

Ladies: 7 fashion tips to enhance your apple-shaped figure

You can cook these 5 African dishes to celebrate Africa Day 2024

You can cook these 5 African dishes to celebrate Africa Day 2024

7 everyday activities straining your back and how to deal with them

7 everyday activities straining your back and how to deal with them

7 stereotypes associated with big-bellied men

7 stereotypes associated with big-bellied men

White House chefs who crafted meals for Ruto, Kibaki & Moi during U.S. state visits

White House chefs who crafted meals for Ruto, Kibaki & Moi during U.S. state visits

Comparing Ruto’s White House dinner menu with past state visits by Kibaki & Moi

Comparing Ruto’s White House dinner menu with past state visits by Kibaki & Moi

Inside 200-year-old Blair House where Biden invited Ruto to spend the night [Photos]

Inside 200-year-old Blair House where Biden invited Ruto to spend the night [Photos]

7 common causes for electric kettle breakdowns

7 common causes for electric kettle breakdowns

ADVERTISEMENT