From free cocktails to interactive virtual reality games, this was the ultimate plan for the weekend.
Aimed at recreating the international motor racing sport, Formula One, the event helped to usher in the Canadian Grand Prix qualifying session by having their very own ‘formula one’ competition.
Through a series of qualifying sessions, participants got a chance to show off their driving skills on the GP Karting circuit, after which the top ten winners were selected.
The winners walked away with a 750 ml bottle of Johnnie Walker Black.
To wind up the day, fans were kept entertained by electrifying performances from Kagwe Mungai, Trina, Gin Ideal, Khaligraph Jones, King Kaka, Nigerian artist Ketchup and DJ Exclusive.
Joining the festivities were the official Johnnie Walker Brand Ambassadors Maina Kageni and Adelle Onyango who kept the party alive throughout the night.
Partnership between Johnnie Walker and Formula One
The partnership between Johnnie Walker and Formula One birthed the Experience Formula One with Johnnie Walker promotion that aims to give consumers a chance to win an all expense paid trip to watch one Formula One Grand Prix race anywhere across the world.
Kenya Breweries Limited’s International Premium Spirits Senior Brand Manager Alice Owambo said that “the activation was a total recreation of the F1 Fan Zone experience and prepares the JW and F1 fans for the experience of the 2018 GP circuits whilst enabling JW to greatly extend its reach to F1 fans.”
All fans and consumers alike have to do is purchase any bottle of Johnnie Walker variants, scratch the panel to reveal a 6-digit alpha numeric code and SMS the code to 20405 and they could stand a chance to win a trip to watch Formula One.
The offer is valid within the 12-week promotion.
Consumers also stand a chance of winning cash prizes of Ksh.2000 and Ksh.10000 daily and weekly.
Check out some photos from the event: