Beardbrand founder Eric Bandholz is obviously a facial-hair partisan; he runs a beard-grooming supply company, after all. He also has a years worth of thick, luscious gingerbeardor rather, he had. He decided to shave it all off, ranging from obvious (good content!) to personal (he discovered a growth on his chin and wanted a dermatologist to check it out).

According to Bandholz, hed been rocking the Viking beard for eight years, so naturally he made process, demonstrating a variety of styles as the hair came off. He nailed the long-but-trimmed power beard, easy to style with just a comb. Then he shortened it to a corporate beard, before sharpening up the lines for a cleaner look. His beard journey progressed through a scruffy goat to a brushy beardstache, then on to a regular mustache. Finally the stache had to go, leaving Bandholz completely clean-shaven.

Its a radical change that transforms him from a Viking to a guy whos just looking to get into your three-on-three rec league game. (Check out .) With before-and-after pictures youd be hard-pressed to recognize the same man, but with the video journey you can see how subtle differences in his look emerge with each style. If nothing else, it might give you ideas for mixing up your own facial hair routine.

Watch the video here: