Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product, Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand.
4 ways to increase brand awareness on social media
Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include product look, price, etc.
Increasing your brand awareness (edgedigitalhub.com)
Here are four tips on how you can increase your brand awareness on social media.
Be open to communications
Attend to questions, queries and complaints in an appropriate manner. Your manner of addressing issues matters a lot so carry your audience along politely. Answering queries does help in building a positive brand image in the long run. Sometimes use a few thought provoking posts and some with a dash of humour to keep viewers interested and get more followers. Interesting posts that are liked by the viewers are more likely to be shared by them, which serve as one type of digital word of mouth publicity.
Build quality relationship with influencers
Connect with the right brand influencers. Building your own following from scratch can be very time-consuming and laborious task. Luckily, the tops social sites have been around long enough for a great many people to have built up an audience of your target buyers, already. The trick is to connect with those non-competing 'influencers' in a way that benefits you both, and forge joint venture partnerships that at their simplest mean an exchange of content, and at their most complicated involve commercial deals or affiliate fees. Regardless, find those who speak to your target audience, and start engaging.
Focus on right channel
Go for the best channel that suits your brand, be consistent and focus. There are so many social media platforms and with time, more are coming up. However, it is prudent that you identify the right social media channels where you can find most target users for your brand. Using Facebook, Twitter, LinkedIn and Instagram may suffice for small to mid-sized brands. Think of your budget and resources to manage social media profiles of your brand.
Go for paid advertising
Paid advertising is any kind of advertising that you have to pay for. It is one of the three channels of marketing, along with owned advertising and earned advertising. After your brand has got a firm foothold on top social media platforms, using paid advertising can be helpful. A lot of brands use advertising solutions offered by Facebook.
Getting your content noticed in the noisy world of social media requires eye-catching subject matter. That means photos and video. Grabbing the attention of your target audience is made all the more easier when you attach images to your updates, regardless of the platform.
By Damilola Olajiga
This is a feature by RDM.
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