"This video project was created to offer people a way to donate and financially contribute to #blacklivesmatter without having any actual money or going out to protest themselves," Amira writes in the video's caption. "Investing in our future can be difficult for young people, so 100% of the advertisement revenue this video makes through AdSense will be donated to the associations that offer protester bail funds, help pay for family funerals, and advocacy listed in the beginning of the video."
In order to ensure that the ads generate revenue, viewers must leave the ads running, meaning viewers should turn off any ad blocker they may have and not skip the ads. Amira also suggests repeating the video, which generates additional ad revenue, but only if you click away from the video and reload it. So far, the video has generated 8.2 million views, which translates to significant ad revenue (probably somewhere in the $30,000-$50,000 range, depending on how much the advertisers paid for the ad space).
There are also two petitions to fire the police officers who killed Breonna Taylor, the EMT who was shot eight times in her home after police used a battering ram to break into her apartment while investigating drug dealers who did not live there. Today, June 5, would have been her 27th birthday.
If you can afford to donate directly, ActBlue has a form where you can split a donation to all the bail funds, mutual aid funds, and activist organizations working to support protesters and lobby lawmakers to advance policies that would make communities safer, more equitable places to live. So if you donate $50, that $50 gets split among all the various organizations equally, or you can distribute the funds yourself.