Safaricom made changes last week in its MPESA unit.
In a statement sent to the press, the promotion, the telecom has said, is part of the company’s strategic intent to bolster the usage of the Lipa Na M-PESA for retail purchases.
The promotion, which will run for the next two months, will see customers who meet their weekly target receive monetary amounts ranging from Ksh 5 to Ksh 100.
“Lipa Na M-PESA already offers a versatile and secure mobile payment solution that provides a seamless customer experience. In addition, customers will now have the opportunity to get some money back in their wallets once they hit their targets” said Rita Okuthe, Safaricom’s Director of Enterprise Business.
In May 2017, Safaricom slashed the merchant fees by 50% while also making it free for merchants to accept payments of Ksh. 200 and below.
Data from the Central Bank of Kenya shows mobile payments were the most preferred mode of cashless payment in the country in December 2017, accounting for 88% of such transactions.
The new promotion comes in the midst of yet another promotion on which hundreds of customers have been awarded in a Tunukiwa Promotion.