Kenyan firms,Celebs, Influencers banned from doing this during Olympic Games

Among the activities banned include posting congratulatory messages to the teams.

President Uhuru Kenyatta, Paul Tergat and Sports CS Amina Mohamed handing over the national flag to Team Kenya for the 2020 Tokyo Olympic games

The National Olympic Committee of Kenya (NOCK) headed by Paul Tergat has issued a legal advisory on the expected conduct by corporates during the Tokyo Olympic Games.

Under the Olympic Charter of 2020 and IOC Commercial Opportunities Guidelines 2020, all Olympic properties which include but are not limited to the Olympic rings, the Olympic Anthem, the Olympic flag, the Olympic motto, Olympic flame and torches, the Olympic designations, words “Olympics”, “Tokyo 2020”, “Team Kenya” and all other Team “X” to refer to the competing teams, and the names, images and likeness of Team Kenya sports men and women, are under the custody of the National Olympic Committee of Kenya on behalf of the International Olympics Committee.

The organisation says that as such, any use or exploitation of these properties must be cleared and licensed by National Olympic Committee of Kenya.

"No corporate entity, unless otherwise authorized and recognized as a partner of Team Kenya, has the right to use or publish them for purposes of direct or inferred marketing campaigns.

"This categorically includes congratulatory messages on social media and all other public platforms including but not limited to TV advertising and print advertising attempting to infer an association with the Games or the team," the statement read.

Congratulatory messages are not generic and only a preserve of authorized Partners.

Influencers and celebrities are also cautioned against associating their sponsored posts with the Olympic Games.

"Ambush marketing is frowned upon and will result in legal action. On social media, #TeamKenya #Tokyo2020 #Olympics and derivatives created from the Olympics properties, are only the preserve of the official National Olympic Committee of Kenya sponsors," NOCK added.

The only exception to the use of #TeamKenya shall be for purposes of editorial news reporting by media houses duly licensed by the Communications Authority of Kenya.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Joho lights up Azimio rally with audio clips of DP Ruto

Joho lights up Azimio rally with audio clips of DP Ruto

What to expect at Kenya Air Force spectacular air show festival at Uhuru Gardens [Video]

What to expect at Kenya Air Force spectacular air show festival at Uhuru Gardens [Video]

Costly blunder that saw IEBC lock Kalonzo out of presidential race

Costly blunder that saw IEBC lock Kalonzo out of presidential race

Action IEBC will take on politicians using public resources to campaign

Action IEBC will take on politicians using public resources to campaign

Cleophas Malala forced to share academic papers after rumours of being unqualified

Cleophas Malala forced to share academic papers after rumours of being unqualified

Uhuru launches Sh10 billion  national tree growing campaign

Uhuru launches Sh10 billion national tree growing campaign

EACC goes after Waititu's 23 properties worth over Sh2 billion

EACC goes after Waititu's 23 properties worth over Sh2 billion

Why Raila, Ruto are banned from holding campaign rallies in Kisumu CBD

Why Raila, Ruto are banned from holding campaign rallies in Kisumu CBD

Asbel Kiprop nursing injuries after motorcycle accident

Asbel Kiprop nursing injuries after motorcycle accident