Jubilee party bosses clash over hiring of feared propaganda company
Tough times for Jubilee
A British broadcasting Company (Channel 4) on Monday released an investigative documentary where Cambridge Analytica executives were caught on camera admitting they had staged Kenyatta’s campaigns in 2013 and in 2017.
In response to the expose, Jubilee Secretary General Raphael Tuju denied that the party had sought any services from the controversial firm, terming the claims as far-fetched.
“These things, the whole thing with Cambridge Analytica, don’t you think it is just far-fetched? It is very far-fetched,” Tuju was quoted by the Nation.
The Secretary General’s position was in sharp contradiction to a confession made by Jubilee Vice Chairman David Murathe who stated that the ruling coalition had indirectly contracted Cambridge Analytical for branding services.
“They were basically branding and all that but not directly,” Murathe stated in an interview with Reuters.
The branding services were provided by SCL which is an affiliate of Cambridge Analytica.
On his part, Cambridge Analytica Mark Turnbull claimed to have done a lot more than branding.
"Kenyatta campaign which we ran in 2013 and 2017…We have rebranded the entire party twice, written their manifesto, done two rounds of 50,000 surveys – huge amounts of research, analyses, (and) messaging.”
“Then we’d write all the speeches and we’d stage the whole thing; so just every element of his (Kenyatta) campaign," Turnbull told an undercover reporter.
Turnbull and another official were also caught on tape confessing that they use prostitutes, spies and fake news to help their clients win elections.
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