Safaricom's verified social media pages have all gone grey following the announcement of CEO Bob Collymore's passing.
Safaricom honouring CEO Bob Collymore who died on Monday
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The pages dropped the green, red and white brand colours and adopted the sullen grey colour which was also spread on their cover photo.
The pages remained mostly inactive with the latest post being an official statement from the publicly traded company giving details on Mr Collymore's death.
DP Ruto, Raila, Governor Joho among Kenyans mourning Bob Collymore
Overwhelming condolence messages were posted on the various social media platforms by prominent personalities and ordinary Kenyans alike.
Evidently, the Safaricom CEO had made an impact in the Kenyan society since he took up the reins at Safaricom in 2010.
Special AU envoy Raila Odinga stated: "My condolences go out to the friends and family of Mr Bob Collymore as well as the entire Safaricom fraternity. Bob served our country with dedication and sustained us as a communication hub in Africa. May his soul rest in eternal peace."
DP William Ruto condoled: "Bob Collymore was a distinguished corporate titan, whose shrewd leadership at the helm of Safaricom was commendable. He steered the company to new heights and contributed immensely to the evolution of Kenya's corporate scene."
Mombasa Governor Hassan Joho also added his voice to the kind-hearted messages stating: "I am deeply saddened to learn of the passing on of Safaricom CEO Bob Collymore. His leadership at the most successful company in Kenya will greatly be missed. My condolences go out his family and the entire Safaricom fraternity. May his soul rest in eternal peace."
President Uhuru Kenyatta was among the first to break the news of Collymore's passing with a heartfelt message which partly read: "It is with deep sadness that I have this morning received news of the death of Safaricom CEO Bob Collymore after years of battling cancer. As a country, we've lost a distinguished corporate leader whose contribution to our national wellbeing will be missed."
ICT CS Joe Mucheru also sent out a message on behalf of his ministry while Baringo Senator Gideon Moi, Gatundu South MP Moses Kuria, National Assembly Speaker Justin Muturi, Senate Speaker Ken Lusaka, CJ David Maraga, CBK Governor Patrick Njoroge, Kenya's High Commissioner to the UK Manoah Esipisu and various others sent out personal messages to condole the family.