Milton Glaser, designer of iconic 'I (Heart) NY' logo, is dead at 91

If you like American pop culture you certainly know his work, even if you don't know his name: graphic designer Milton Glaser, known for his wildly popular "I (Heart) NY" logo, died Friday on his 91st birthday.

President Barack Obama awarded graphic designer Milton Glaser with the National Medal of Arts at the White House on February 25, 2010

His death in Manhattan was confirmed by his wife, Shirley Glaser, to The New York Times.

Glaser, born in the Bronx to Hungarian immigrant parents, was known for a joyous and retro style that helped him shape the visual identity of American popular culture, particularly in the 1960s and 1970s.

He was also co-founder, with Clay Felker, of New York magazine, where he served as president and design director until 1977.

Glaser designed the "I (Heart) NY" logo, with its red heart on a white background, for a 1977 campaign promoting the state as a tourism destination. It remains omnipresent in tourist gift shops, known to every visitor to the US financial capital.

But Glaser also captured the spirit of the time with his promotional poster for a 1967 album of Bob Dylan's greatest hits that depicted the singer in profile, his face in dark shadows but with a wildly colorful, psychedelic mane of hair.

Glaser, long considered the dean of American graphic designers, also reimagined the logo for DC Comics as well as the logo of Brooklyn Brewery, now popular with hipsters worldwide.

More recently, Glaser designed the poster for the final season of hit TV series "Mad Men."

"What Milton Glaser gave to New York will long survive him," the state's governor Andrew Cuomo said on Twitter.

"I (Heart) New York was the perfect logo at the time he created it and remains so today. We lost a brilliant designer and a great New Yorker."

leo/chp/bbk/dw

1 slide

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Inside Standard Group's mass firing

Inside Standard Group's mass firing

Details of Uhuru's whereabouts after handing over power

Details of Uhuru's whereabouts after handing over power

Azimio to block the appointment of these cabinet nominees

Azimio to block the appointment of these cabinet nominees

Ruto appoints 49-member team to review CBC

Ruto appoints 49-member team to review CBC

Kakamega health officials probe suspected Ebola case

Kakamega health officials probe suspected Ebola case

Sakaja's plan to retain military after NMS hands back transferred functions

Sakaja's plan to retain military after NMS hands back transferred functions

NPSC appoints acting DCI boss

NPSC appoints acting DCI boss

Ahmednasir criticises how CJ Koome received Ruto in Parliament

Ahmednasir criticises how CJ Koome received Ruto in Parliament

Why Ruto has slashed Sh300 billion from 2022/23 budget

Why Ruto has slashed Sh300 billion from 2022/23 budget