SportPesa makes major move in Tanzania

Event was attended by top celebs and Sports officials...

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Kenya’s largest betting firm has expanded its wings and launched operations in neighboring Tanzania.

The launch, held at the Hyatt Kilimanjaro Hotel in Dar Es Salaam on Tuesday morning, was attended by top celebrities and officials from the Sports Ministry.

Speaking at the launch, Chief Guest and Tanzania Minister for Information, Culture and Sport, Dr. Harrison Mwakyembe welcomed the company as a valuable partner in sports development.

“Thank you for seeing enormous potential in Tanzania, not only to promote sport, but also to create employment and enthusiasm in sports.

“I assure you of my ministry’s support, karibu nchi ya michezo (welcome to the country of sports).This is an important and unique chance to develop sports and we will not let this opportunity go,” he told the gathering.

The company also announced a TSh50m (over USD 22,000) sponsorship for the Serengeti Boys football team that will play at a youth tournament in Gabon.

All parties will jointly benefit from the existing SportPesa partnerships with big English Premier League clubs such as Arsenal, Southampton and Hull City, the first side in the top division to be shirt-sponsored by an African brand, and hopefully many local partnerships.

The launch comes weeks after the gambling site signed a 3-year sponsorship deal with Spanish league La Liga; a move that continuesto stamp its authority as one of the leading betting firms in the globe.

It has had successful operations in Kenya and the UK and hopes to launch its operations in more parts of the world.

SportPesa was established in Kenya in 2014 and has offices in Liverpool, Nairobi and now Dar-es-Salaam.

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