Beauty guru and mogul Suzy Wokabi launched a skin care line on 21st June, at a star-studded event, held at Le Grenier a Pain on Riverside Drive.
Wokabi, of SuzieBeauty Cosmetics was one of the first Kenyan makeup artists to start her own line of cosmetics including foundations, lipsticks, concealers, eyeshadows, eyeliners, makeup brushes etc. For the mother of two, the entrepreneurship journey was not easy as she could not find investors to help make her dream come true. However, her big break came in 2012 when she found two Indian investment groups willing to give her funding as well as Chase Bank who offered her a significant amount of money. With funding, SuzieBeauty Cosmetics was on its way to the top, quickly cementing itself as one of the top local beauty lines. Ever since she registered the company, Wokabi juggled the roles of being the CEO, handling the PR and marketing as well as the creative aspect of the business. Years later, the thriving business would then be sold to Flame Tree Group which took up ownership of the brand as well as the cosmetics line. As for Suzie, we can only picture her laughing all the way to the bank after cashing in big.
Now, under The Flame Tree Group, Wokabi is the Chief Creative Officer and Brand Ambassador of SuzieBeauty. The local cosmetics line now has leverage over its competitors, after having launched a skin care line – SuzieBeauty skin care. The line will include makeup remover, cleanser, toner and moisturizer.
The white and gold themed launch event was attended by some of Suzie’s famous friends, such as Janet Mbugua, Patricia Kihoro, Kaz, Pinky Ghelani, to mention a few, as well as beauty enthusiasts who can hardly wait to get a hold of the product which will be available at all SuzieBeauty stores.
Check out how the launch went down:
Congrats to her.