The other CBD: Christian book distributors changes name after cannabis confusion

CBD also stands for cannabidiol, a nonintoxicating component of cannabis that is formulated in a variety of products such as lollipops, essential oils, chocolate and even suppositories that the growing industry claims can be used to treat conditions from epilepsy to anxiety.

The other CBD: Christian book distributors changes name after cannabis confusion

CBD also stands for cannabidiol, a nonintoxicating component of cannabis that is formulated in a variety of products such as lollipops, essential oils, chocolate and even suppositories that the growing industry claims can be used to treat conditions from epilepsy to anxiety.

After decades of being known by the name CBD, Hendrickson’s company, which is based in Peabody, Massachusetts, rebranded itself last month as Christianbook. Hendrickson, the company’s president and chief executive, said it was getting too confusing.

“A person may call up and say, ‘Hey, I’m looking for my order,’” Hendrickson said. “It’s like, ‘What did you order? Oh, I ordered gummies. You don’t have the right company.’”

Hendrickson started his company 40 years ago with his brother Stephen out of their parents’ home. It employs 600 people, selling Christian literature, DVDs, giftware and home-school products to churches, religious institutions and individuals.

“The problem is the other CBD is just so popular at this point in time that it just kind of overwhelms our brand,” Hendrickson said.

Unlike the better-known marijuana molecule delta-9-tetrahydrocannabinol, or THC, CBD does not get users high. The law is hazy as it applies to CBD, which can come from both marijuana and hemp. Hemp is no longer classified as a controlled substance, unlike marijuana. The 2018 Farm Bill lifted a ban on hemp production in the United States.

CBD is subject to regulation by the Food and Drug Administration when it is sold with the claim that it has a therapeutic benefit.

The confusion over the law is not slowing the proliferation of CBD products, with the drugstore chains CVS and Walgreens announcing they would start selling them in a limited number of states.

“With the rapid rise of CBD and cannabis as legitimate industries, there is bound to be confusion in the marketplace,” said Kraig Fox, chief executive of High Times, a cannabis news publication and website. “Especially in the online environment, some companies may actually see an increase in clicks as result of search engine algorithms or consumer misunderstanding, which may not actually be a bad thing. Others may see this as unwanted attention.”

Fox said there had been a shift in public opinion about cannabis.

“Hopefully, with education and time, the perceived stigma of the cannabis industry will continue to diminish and everyone will embrace and come to appreciate any association with this amazing plant,” he said.

Hendrickson said that even though Christianbook owns the web address cbd.com, search engines routinely turn up results for cannabis. “If you look at the main page, we’re nowhere to be found,” he said.

Hendrickson said it was humorous how some people would confuse his company with the other CBD.

“I was driving my mom down the road recently,” he said. “She saw a sign that said ‘CBD sold here.’ I was like, ‘No, mom. That’s not us.’”

This article originally appeared in The New York Times.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Referee behind chaos at AFCON was rushed to hospital after match

Referee behind chaos at AFCON was rushed to hospital after match

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Africa's richest man, Aliko Dangote, adds extra $915 million to his vast wealth in Q1 2022

Africa's richest man, Aliko Dangote, adds extra $915 million to his vast wealth in Q1 2022

Zuchu forced to apologize to fans after viral video raised eyebrows

Zuchu forced to apologize to fans after viral video raised eyebrows

Willy Paul wins against Diana Marua in court

Willy Paul wins against Diana Marua in court

KDF moves to forcibly acquire Sh 500M supermarket land in Nairobi

KDF moves to forcibly acquire Sh 500M supermarket land in Nairobi