African countries that spend the most time on social media

Spending an extensive amount of time on social media can have both beneficial and negative effects.

The argument can go both ways, seeing as some have found a way to monetize their social media, while social media robs some of their time, attention, and productivity.

While this is an individualistic experience, there are some regions of the world that on average consume more social media than others. Several factors contribute to variations in social media usage among countries. The extent and nature of social media engagement are influenced by a combination of cultural, economic, technological, and social factors.

Factors such as internet access and infrastructure, smartphone penetration, demographics, economic conditions, cultural factors, and government regulations, amongst others, contribute to the level of social media use and influence in any given region.

Africa is no exception in this regard. With dozens of cultural identities, some African nations have embraced the social media craze, while others are just not as well-versed. 

World Statistics released a report, detailing the time countries across the globe spend on social media, and surprisingly, Nigeria spends the most time on social media in the world. Three other African countries made the list. 

Below are the African countries that spend the most time on social media.