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Because as directed by a feverishly inventive Alex Timbers, and starring Alex Brightman as the manic ghoul of the title, this production proposes that not being alive just means that you have to try harder — a whole lot harder — than you ever did before. Otherwise, you’ll wind up invisible, with nary a soul to acknowledge your starry self. And in today’s world of chronic self-advertising, this may be the true fate worse than death.
Invisibility is definitely not among this show’s problems; overcompensating from the fear that it might lose an audience with a limited attention span is. Though it features a jaw-droppingly well-appointed gothic fun house set (by David Korins, lighted by Kenneth Posner), replete with spooky surprises, this show so overstuffs itself with gags, one-liners and visual diversions that you shut down from sensory overload.
The sum effect suggests Disney World’s Haunted Mansion ride (and, hey, I’ve spent some very happy moments there) as occupied by an especially competitive meeting of the Friars Club. The industrious cast keeps spitting out spoken and sung jokes — good, bad and boring — at the velocity of those armies of bats that regularly swoop over the audience, summoned by projection designer Peter Nigrini.
Burton’s original film, which cemented his reputation as a Hollywood moneymaker, divided critics when it first came out. (“About as funny as a shrunken head — and it happens to include a few,” Janet Maslin wrote in her review in The New York Times.)
But moviegoers swooned for Burton’s stylized blend of morbid darkness and cartoon brightness, and it remains a cult favorite. Certainly, no one complained that it was understated. The biggest objection from its fans was that Michael Keaton’s Beetlejuice — the scurrilous phantom who wreaks havoc among both the living and the dead in a haunted middle-class home — didn’t get enough screen time.
The creators of this musical adaptation — led by Eddie Perfect (songs) and Scott Brown and Anthony King (book) — apparently concluded that everything people liked about the film should be multiplied ad infinitum, starting with Beetlejuice himself. But, oh dear fans, be careful what you wish for.
Let me say that after Korins’ set, Brightman is the best reason to see “Beetlejuice,” which also stars the talented but misused Sophia Anne Caruso as his arch-frenemy, a living teenager with a death wish. Brightman, who received a Tony nomination for the Jack Black part in the stage version of “School of Rock,” again faces the unenviable task of reinventing a memorable madcap screen performance.
As coifed (by wigmaker Charles G. LaPointe) and attired (by William Ivey Long) with a newly punkish edge, this Beetlejuice is no pale imitation of Keaton or anyone else. Or not one single person. Instead, he seems to be channeling the entire ensemble from the early years of “Saturday Night Live,” with a soupçon of Jerry Lewis and Robin Williams at their most frenzied.
The show’s high point, by far, is Brightman’s opening number, “Being Dead,” one of the best meta-theatrical songs since “The Book of Mormon.” He materializes on a coffin in a graveyard, after the funeral for the mother of Lydia (Caruso), who has sung the first of what will be several tedious ballads of bereftness. “Holy crap! A ballad already!” exclaims Beetlejuice. “And such a bold departure from the original source material.”
I felt a thrill of relief at that point, a sense that this show might not be a chore to sit through, after all. (I was on guard, as “Beetlejuice” had been roasted to a crisp in an earlier incarnation in Washington.)
What follows is an extremely lively introduction to the premise that death is indeed a laughing matter, punctuated with dark, rib-jabbing asides. (“If you die during the performance, this show will not stop.”)
Still, Brightman is so electrically, relentlessly on here that you wonder if he can sustain that level of all-out energy. As it turns out, Brightman and “Beetlejuice” can indeed sustain this anything-for-a-laugh intensity. And it is not a trait that benefits from prolonged exposure.
Nearly everything appears to be operating on the principle that it must somehow top what came before. So at the drop of a punchline, the show is suddenly crowded by throngs of ghostly cheerleaders, gospel singers, a dead football team (for a sequence set in hell), not to mention really big puppets (by Michael Curry). There’s even (no, please, make it stop!) a phalanx of cloned, dancing Beetlejuices. (The hyper choreography is by Connor Gallagher.)
This being a Broadway musical, “Beetlejuice” has been given a freshly broadened sentimental streak. There’s an enhanced treacly throughline, at odds with the prevailing frat-house high jinks, about the search for family. At its center is the lonely, mom-missing Lydia, who resents that her dad, Charles (Adam Dannheisser) has taken up with Delia (Leslie Kritzer, taking zany to the max), a perky but insecure life coach.
In parts charmingly originated onscreen by Alec Baldwin and Geena Davis, the house-haunting, newly dead young couple Adam and Barbara (the talented Rob McClure and Kerry Butler in thankless roles) are shown mourning the absence of the child they never got around to having while they were alive.
Caruso, the precocious teenage actress who was an incandescent presence in the David Bowie musical “Lazarus,” lacks the devilish, deadpan piquancy that Winona Ryder brought to the same role in the film. When this Lydia sings about a place called home, you can imagine what Britney Spears might have been like in the title role of “Annie.”
The music mostly exists in a loud, undifferentiated blur. That includes, I am sorry to say, “Day-O (The Banana Boat Song),” in which the denizens of a dinner party find themselves possessed by a calypso spirit. In the film, the incongruity of stuffy, dressed-up philistines making like Jamaican backup dancers was a hoot.
Here, everybody, including every member of the support cast, has already gone so far over the top that there’s no room for comic contrast. The disheartening moral of “Beetlejuice” is that when anything goes, nothing much registers in the end.
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Production Notes:
‘Beetlejuice’
Tickets: At the Winter Garden Theater, Manhattan; 212-239-6200, beetlejuicebroadway.com. Running time: 2 hours 30 minutes.
Credits: Music and lyrics by Eddie Perfect; book by Scott Brown and Anthony King; directed by Alex Timbers; choreography by Connor Gallagher; music supervision, orchestrations and incidental music by Kris Kukul; sets by David Korins; costumes by William Ivey Long; lighting by Kenneth Posner; sound by Peter Hylenski; projections by Peter Nigrini; puppets by Michael Curry; special effects by Jeremy Chernick; magic and illusions by Michael Weber; hair and wigs by Charles G. LaPointe; makeup by Joe Dulude II; additional arrangements by Eddie Perfect and Kris Kukul; dance arrangements by David Dabbon; music producer, Matt Stine; music coordinator, Howard Joines; physical movement coordinator, Lorenzo Pisoni; production stage manager, Matthew DiCarlo; production management, Aurora Productions; general management, Bespoke Theatricals. Presented by Warner Bros. Theatre Ventures, Langley Park Productions, Jeffrey Richards, Jam Theatricals, IMG Original Content, Rebecca Gold, Ben Lowy, James L. Nederlander, Warner/Chappell Music Inc., Zendog Productions, in association with DeRoy Federman Productions/42nd.Club, Latitude Link, Mary Lu Roffe, Terry Schnuck, Marc Bell and Jeff Hollander, Jane Bergere, Joanna Carson, Darren Deverna and Jere Harris, Mark S. Golub an David S. Golub, the John Gore Organization, Ruth and Steve Hendel, LHC Theatrical Fund, Scott H. Mauro, Networks Presentations, No Guarantees, Gabrielle Palitz, Pierce Friedman Productions, Iris Smith and Triptyk Studios.
Cast: Alex Brightman, Sophia Anne Caruso, Kerry Butler, Rob McClure, Adam Dannheisser, Leslie Kritzer, Jill Abramovitz, Danny Rutigliano, Kelvin Moon Loh and Dana Steingold.
This article originally appeared in The New York Times.