- More and more people particularly millennials are choosing to drink less alcohol.
- A "sober curious" movement is on the rise for those who want to drink less or stop drinking alcohol even if they don't consider themselves to have a drinking problem, Becky Hughes recently reported for The New York Times.
- During "Dry January," people temporarily give up alcohol for the first month of the new year.
- I recently went to a booze-free pop-up bar in Brooklyn that serves $11 mocktails, and while I like the idea of nightlife that's not centered around drinking alcohol, this particular event missed the mark for me.
- Visit Business Insider's homepage for more stories .
ADVERTISEMENT
I've never done a Dry January, but I went to a booze-free pop-up bar in Brooklyn with $11 mocktails and live tattoos to see what it's all about. Here's what it was like.
Katie Warren/Business Insider
Listen Bar's weekly Dry January pop-ups are on Tuesday nights at the Williamsburg Hotel, a hip 5-star establishment in Williamsburg, Brooklyn.
ADVERTISEMENT
Interest in "going dry" or drinking less alcohol has risen in recent years, Becky Hughes recently reported for The New York Times.
"Semi-sobriety is no longer confined to Dry January (or Drynuary), the monthlong challenge that rose to popularity five years ago, and the 'sober curious' movement is giving people who don't necessarily identify as having a drinking problem a framework for abstaining," Hughes wrote.
To appeal to those who want a fun night out minus the booze, alcohol-free bars are starting to open up in New York City. Getaway , an alcohol-free bar that sells mocktails and alcohol-free beer and wine, opened in Greenpoint, Brooklyn , last year.
ADVERTISEMENT
Then there's Listen Bar , a booze-free pop-up bar founded in 2018 by millennial Lorelei Bandrovschi, who started the event after she took a month-long hiatus from drinking alcohol and discovered a lack of nightlife options that weren't centered around drinking.
Although I'm not taking part in Dry January myself, I headed to the hipster haven of Williamsburg, Brooklyn to check out one of Listen Bar's recent Dry January pop-ups. Here's what it was like.
See Also:
- How the world's top 15 luxury housing markets will perform in 2020
- An executive who worked in banking for 20 years quit her job to found a female-focused members space in New York City. I spent a day there to see if I would pay $150 a month for it here's what it's like.
- Here's where the royal family gets their money
ADVERTISEMENT
SEE ALSO: Millennials are spending less money on alcohol than previous generations. Now, brands are marketing their booze as 'wellness' drinks in a desperate bid to capture the market.
NOW READ: I'm giving up alcohol during January for the 3rd year in a row. Here's how it helps me understand my relationship with drinking after almost losing a loved one to alcoholism.
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT
Recommended articles
Dangote refinery outranks Europe's 10 largest refining facilities
Africa may just have the lowest level of cyber threats compared to other regions
A look into Kenya’s Shs1.1 billion climate funding from the UK
FCMB: A corporate journey of resilience, evolution, and growth
Congo is spending 22% of its scarce revenue on security - Minister
Another African country is set to get a Russian embassy
Medic West Africa 2024: A resounding success in fostering collaboration and innovation for a brighter healthcare future
10 African countries with the most troubling external debt in 2024