- E! News reported on Wednesday that makeup mogul Kylie Jenner filed trademarks for the phrases: "Kylie Con," "Kylie Kon," and "Kylie Museum."
- The news was first reported by Josh Gerben, a Washington DC trademark lawyer, who shared the filings on his Twitter . According to Gerben's tweet, the applications (w hich were not filed by Gerben ) were registered on January 9, which E! News has confirmed.
- A possible museum or "Kylie Convention" would be the latest venture for the Gen Z billionaire, who recently sold a 51% majority stake of her eponymous makeup company for $600 million to Coty Inc.
- Visit Business Insider's homepage for more stories.
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Kylie Jenner just trademarked 'Kylie Kon' and 'Kylie Museum,' and it hints at a whole new revenue stream for the world's youngest billionaire
Erik Voake/Getty Images for Adidas
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Kylie Jenner's plans for world domination continue.
E! News reported on Wednesday that the 22-year-old makeup mogul has filed trademarks for the phrases: "Kylie Con," "Kylie Kon," and "Kylie Museum."
According to the outlet, Jenner's filings indicate that she hopes to use the phrases on accessories and clothing, both for children and adults, in addition to beauty-related consultation services, workshops, classes, exhibitions, and " interactive experiences for social entertainment purposes ." Washington DC trademark lawyer Josh Gerben, who shared the filings on his Twitter account , appears to be the first person to report on the news.
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These trademark filings are just the latest step in Jenners plan to build a commercial empire of goods and product services
As previously reported by Business Insider , Jenner announced in November her intention to sell a majority stake of her namesake makeup company to beauty conglomerate Coty Inc., which valued the brand at $1.2 billion. Jenner sold a 51% stake for $600 million. The Coty-Kylie Cosmetics "long-term strategic partnership" commenced earlier this month, at the same time the company announced a new CEO would take over.
Despite the sale, Jenner remains the public face of her brand, which is apparent in her social media posting, advertising both her makeup and eponymous skincare lines. Jenner founded Kylie Cosmetics in 2015 and just two years after its launch, Forbes valued it at $800 million . In 2019, because of the success of her company, Jenner became the youngest "self-made" billionaire in history, according to Forbes, with an estimated net worth of $1 billion a fortune that can only grow as Jenner adds possible museums, conventions, and other interactive experiences to her personal brand.
In October, Jenner filed two trademark applications for "rise and shine" after a viral video of her singing the phrase to her daughter went viral, Business Insider previously reported . Shortly afterward, she began selling merchandise with the phrase on it , including a hoodie that had a picture of her face as the sun for $65.
On social media, the young mogul is known for her luxurious lifestyle. In addition to having a car collection worth nearly $14 million , she is a collector of rare Herms handbags and mansions in Calabasas .
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See Also:
- Opening Ceremony, the high-end retailer beloved by millennials, is shuttering all its stores in 2020 and it's just the latest victim of the retail apocalypse
- JPMorgan Chase posted record earnings on Tuesday. Here's how CEO Jamie Dimon, who has a net worth of $1.7 billion, became one of the richest men in banking.
- An executive who worked in banking for 20 years quit her job to found a female-focused members space in New York City. I spent a day there to see if I would pay $150 a month for it here's what it's like.
SEE ALSO: Kylie Cosmetics is getting a new CEO just months after the makeup mogul agreed to sell a majority stake in her company for $600 million
DON'T MISS: Kylie Jenner deleted a video showing off a $3 million Bugatti after fans criticized her for flaunting her wealth, but it's only one of her many luxury cars. Check out the billionaire makeup mogul's multimillion-dollar fleet.
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