ADVERTISEMENT

AT&T just introduced 2 new 'unlimited' data plans — here's everything you need to know (T)

AT&T is splitting its unlimited-data offerings into two, lowering the entry price, and adding mobile-hotspot data.

AT&T CEO Randall Stephenson

AT&T is introducing two new "unlimited" data plans to better compete with recent similar offerings from Verizon, T-Mobile, and Sprint.

ADVERTISEMENT

The carrier has had an unlimited plan for some time, but it had been available only to subscribers of its DirecTV or U-Verse TV services. Earlier this month, it lifted that requirement.

Now it's reworking the costs and features of its offer. The new plans will be available on March 2. AT&T says current subscribers will be able to switch to the new plans.

Here's the rundown:

ADVERTISEMENT
  • The first new plan, AT&T Unlimited Plus, starts at $90 a month for a single line. Two lines cost $145 a month, and each additional line costs another $20 a month after that (for up to eight lines). That's down from $100 a month for a single line, plus $40 a month for every additional line, under the previous plan (though that plan previously offered the fourth line for free).
  • If you subscribe to the Unlimited Plus plan, AT&T will take $25 off the price of a subscription to its DirecTV, U-Verse TV, or DirecTV Now service each month. (AT&T still does not count any of those services against your data cap — a controversial practice known as zero-rating.) AT&T says this is a limited-time promotion and that it will start to apply the $25 credit after two to three billing periods.
  • You can add a tablet to the plan for another $20 a month and a wearable for another $10 a month.
  • The Unlimited Plus plan will now include 10 GB of mobile-hotspot data, which lets you use your phone as a portable router. Once you hit that limit, mobile-hotspot speeds will be throttled to 128 Kbps, which is close to slow 2G speeds. Previously, AT&T did not include mobile-hotspot data at all with its unlimited plan.
  • The Unlimited Plus plan includes "high-definition" video streaming, but to use that you'll have to turn off AT&T's Stream Saver feature, which caps video streams at a less-sharp 480p resolution by default.
  • Like before, AT&T says it might slow your connection speeds in areas of network congestion if you use more than 22 GB of data in a single pay period.

AT&T is offering a second, more affordable "unlimited" plan called AT&T Unlimited Choice. That starts at $60 a month for a single line, $115 a month for two lines, and another $20 a month for each additional line after that.

However, it caps all video streaming at "about 480p," has no mobile-hotspot data, and throttles all speeds to 3 Mbps, which isn't terribly fast by modern standards. Once again, AT&T says it might slow speeds in areas of congestion if you use more than 22 GB of data in a given month.

In either case, the rates above do not take into account monthly fees and taxes, so they'll be a little more expensive than advertised — a caveat that applies to every carrier but T-Mobile.

ADVERTISEMENT

You'll also have to enroll in auto-pay billing — otherwise, AT&T says a single-line plan will cost another $5 a month, while a multiline plan will cost another $10 a month.

While carriers continue to stretch the meaning of "unlimited" — defined as "not limited or restricted in terms of number, quantity, or extent" — the recent interest in the concept has set off a fluid competition, as Verizon and AT&T attempt to slow market-share gains from the fast-growing T-Mobile, which kick-started the revival this summer, and fourth-place Sprint.

In this case, the lower entry price and mobile-hotspot data should make AT&T's unlimited offering a bit more competitive with its peers. It is still the most expensive of the bunch, however.

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

Dangote refinery outranks Europe's 10 largest refining facilities

Dangote refinery outranks Europe's 10 largest refining facilities

Africa may just have the lowest level of cyber threats compared to other regions

Africa may just have the lowest level of cyber threats compared to other regions

A look into Kenya’s Shs1.1 billion climate funding from the UK

A look into Kenya’s Shs1.1 billion climate funding from the UK

FCMB: A corporate journey of resilience, evolution, and growth

FCMB: A corporate journey of resilience, evolution, and growth

Congo is spending 22% of its scarce revenue on security - Minister

Congo is spending 22% of its scarce revenue on security - Minister

Another African country is set to get a Russian embassy

Another African country is set to get a Russian embassy

Medic West Africa 2024: A resounding success in fostering collaboration and innovation for a brighter healthcare future

Medic West Africa 2024: A resounding success in fostering collaboration and innovation for a brighter healthcare future

10 African countries with the most troubling external debt in 2024

10 African countries with the most troubling external debt in 2024

10 African countries with the least soft power influence over the world

10 African countries with the least soft power influence over the world

ADVERTISEMENT