NTV’s Grace Msalame launches own cloth line brand (Photos)


NTV’s Grace Msalame launches own cloth line brand dubbed Sowairina by Vivo (Photos)

Media Personality Grace Msalame has launched her own cloth line brand dubbed Sowairina by Vivo in partnership with Vivo woman.

The Unscripted host mentioned that after partnering with Vivo Woman for 5 years, she decided to start her own mini-brand with its first collection named ZaRa (Named after her twins Zawadi and Raha).

“This labour of love is finally here🙌🏾After a 5year Partnership Sowairina By Vivo has been birthed & this week our first Collection together will be available in stores. My small way of celebrating Women this month🙏🏾💜 From a long line of Fashion enthusiasts- My grandma was a seamstress, my Auntie to date is a designer, my father had an eye for fashion & my sister loves to create herself & I absolutely love to play dress up & experiment! So this is a journey I’m very excited about🤗& I truly hope you find something you like🙏🏾” wrote Ms Msalame.

Sowairina By Vivo

For the past 5 years Ms Msalame has been working as the Vivo Woman brand ambassador, before creating her own brand.

“After 5 years of a partnership with our Brand Ambassador, Grace Msalame, we came together to birth a new brand, Sowairina By Vivo. The brand has been a labor of love, between the two parties and has been in the works for the past few months. The mini-brand has released it's first collection titled ZaRa, after Grace’s twin daughters, Zawadi and Raha who she says are not only her greatest love, her but biggest inspiration and felt this was a perfect way to celebrate them,” reads an update form Vivo woman.

Need to find fitting clothes

Msalame pointed out that her brand was born out of the need to find clothes that could fit her curvy body perfectly.

“Finding clothes, fabrics, cuts and styles that fitted right, felt comfortable and suited my body frame was a challenge to do so before I discovered Vivo. I finally felt like I found a brand that see’s me, acknowledges me and celebrates me, so our partnership for me was always born out of love.To see our partnership grow to this level fills my heart with joy and is an extension of my genuine love for the brand, love and celebration for women and love and celebration for fashion,” said Grace Msalame.



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