With news that sports betting site 10bet will be sponsoring clubs like Dodoma Jiji FC, Daring Club Motema Pembe, and Talanta amongst many others, many might be a little interested in what sponsorship will mean for these clubs.
10bet to sponsor football teams – What you need to know about Football Sponsorship
A closer look at this part of football infrastructure and what it will mean for these teams
Let’s take a little closer look at this part of football infrastructure and what it will mean for these teams.
What is Sponsorship?
Though it might have some complicated contracts behind the scenes, there is no denying that the concept itself is simple enough.
A company or organisation, in this case 10bet, will pay money to the club for promotion. Their logos will be used on team kit or for the backdrops for press photos and interviews.
The club will then be able to use this money to further their own activities and training.
Sometimes, sponsors will want their money to be used for a certain purpose. Others will be happy to see it used as the club sees fit.
10bet announced that it would be sponsoring six different teams across a variety of African leagues. This includes FC Talanta in the Kenyan National Super League, Dodoma Jiji FC in the Tanzanian Premier League, and Daring Club Motema Pembe Football Club in the Linafoot in the DRC amongst others.
This is a fantastic spread of different teams and will no doubt prove to be of benefit to all parties involved.
Is Sponsorship Common?
Yes, sponsorship in football is extremely common. You will find it at every level of the game.
On the lowermost levels, where the games might be amateur 5-a-side or semi-pro leagues, you are more likely to find local businesses sponsoring the teams and helping them out a little.
Since support at this level is more likely to come from the local area, it only makes sense for sponsorship to come from people who most want to target these demographics.
However, you will also find sponsorship at the very highest levels of the game. Just take a look at some of the teams at a site like 10bet Ghana. These are likely to be from the best leagues all over the world, and yet if you were to take a closer look at them you would discover that they all have sponsors.
Yes, even the most recognizable teams in the world like England’s Manchester United has sponsors!
Though some people think that sponsorship leads to an over-commercialisation of football, it is a very important part of the management of clubs now, and it is something that should be paid attention to by the fans.
A good sponsor, like 10bet Kenya and its other African partners should prove to be, will prove to be invaluable to the fans.
What do Companies Get Out of Sponsorship?
Good football sponsorship will have benefits for both the companies offering sponsorship and the teams that accept it. For the companies, they get the added benefit of exposure and an increase in their reputation.
It can often help to demonstrate their expertise within their given niche. With 10bet, this would be within the world of sports and sports betting.
No team is going to give their sponsorship rights to a sportsbook unless they were able to demonstrate their expertise in this industry.
10bet is determined to prove themselves as market leaders, and their sponsorship of not one, not two, but six teams shows that they are trusted by many in their sector.
They might also wish to further the development of the team itself. Some companies request that their sponsorship can be put towards certain goals. One that is often touted is youth development.
Many teams around the world have some sort of youth program where they can help to keep an eye on the potential football stars of tomorrow and help them to get a good education.
The sponsor might request that their money be used for one of these schemes, or it could be for bettering other areas of the club.
Whether they are fans of the club or they just want to see it reach its full potential, sponsors can play a big role in the future of a football team.
A change in sponsor is always big news because their money can have a massive impact on the team and how they are run.
Hopefully, 10bet’s sponsorship of these teams will be a great move for all parties involved. Their money should be put to good use within the football clubs, and will help them to reach their full potential within their leagues.
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