Kenyan gambling craze to increase after the entry of another international betting company

Dafabet International, owned by Philippines-based betting firm Emphasis Service Ltd (ESL), announced they are now available in the Kenyan market.

Dafabet International, owned by Philippines-based betting firm Emphasis Service Ltd (ESL), have announced they are now available in the Kenyan market.

Dafabet International, owned by Philippines-based betting firm Emphasis Service Ltd (ESL), hav announced they are now available in the Kenyan market.

Dafabet will now join the likes of Sportpesa, Betin, Elitebet and Mcheza in the Kenyan betting industry.

Making the announcement, Louis Watts, Director of Retail and Regional operations, said that this was an important milestone for the company’s global expansion.

“We are looking to expand throughout the African continent and it was important that our first initiative was to establish a major presence in Kenya – a market that is a mature and respected; is sport betting savvy, and continues to be a growing sports betting market, thus giving us the stable base from which to grow," Watts said.

Dafabet features

Dafabet will be offering its Kenyan customers from day 1 the opportunity to place bets on over 30 international sports through SMS, Mobile and Desktop.

Dafabet’s offering will include continuous live streaming of sports including daily live UK Greyhound racing, as well as a choice of the best virtual sports currently on offer.

Also, Dafabet will be offering customers ‘cash-out’ – an exciting offering allowing players to cash-out their bet anytime; and ‘In-play betting’ allowing players to bet during the game right up to the last moment made possible by a state-of-the-art ‘match-tracker’ feature.

Dafabet is known for its high-profile sponsorship in football and snooker, among other sports.

Currently, it is the shirt sponsor of four professional football clubs - Sunderland and Burnley in the English Premier League, Blackburn Rovers in the English Championship and Celtic in the Scottish Premiership.

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