It used to be that social media was a safe place full of unicorn bagels and matcha lattes; now, you can hardly scroll through without friends (or, let's be honest, influencers) name-dropping the keto diet or <a href="https://whole30.com/" id="863625d5-6f47-327c-af48-18f8fa53fc50"> Whole30 </a> , two of the most popular plans out there right now.