Toyota launches a new SUV to disrupt Kenya's used and new SUV market

The 2018 model comes packed with an array of features such as all-terrain performance, ride comfort, interior comfort, safety, versatility and most importantly, ample space.
The 2018 Toyota Rush is priced at just Sh3 Million ($30,000) inclusive of taxes.

Toyota Kenya on Thursday unveiled the 2018 Toyota Rush model dubbed the country’s most versatile Sports Utility Vehicle (SUV), in a move expected to disrupt Kenya’s used and new SUV market segment.

The 2018 model comes packed with an array of features such as all-terrain performance, ride comfort, interior comfort, safety, versatility and most importantly, ample space.

Speaking during the launch, Toyota Kenya Managing Director, Mr Arvinder Reel said Toyota Rush was created to provide an affordable, zero-mileage alternative to prospective SUV buyers who are looking for a vehicle with ideal all-terrain performance, ride comfort, interior comfort, safety, versatility and most importantly, ample space.

“We have studied the market and realised that prospective car owners in Kenya are looking for vehicle that perform well both in urban and off-road settings. Toyota Rush is an affordable full feature SUV that meets that aspiration at the fraction of the cost of importing a used SUV. With superior features both on and off-road, the all new Rush is sure to be appreciated by all customers,” said Reel.

Priced at just Sh3 Million ($30,000) inclusive of taxes, the all-new Toyota Rush takes the fight to the doorstep of the second-hand cars market as it is competitively priced.

“Basically for me the key thing is price, it is very affordable, it’s also roomy and has lots of space even for a large family since it is a seven seater, it is fuel economical, very easy to maintain through our network and it has got all the features on-road and off terrain,” Mr Reel told Business Insider SSA.

Also read: All you need to know about the car President Kenyatta fell in love with at Total Motor Show 2018

The 7-seater SUV comes in a compact body offering ample loading and storage space as well as collision safety (passive safety) features include a sturdy body structure, as well as active safety features which include Vehicle Stability Control (VSC) and Hill-start assist control (HAC) systems to help provide safety during routine driving.

Here are all key features about Toyota Rush