A mum of four turned her placenta into a smoothie and fed it to her husband and their three-year-old son for the health benefits.
By the time she had her two most recent children she found a solution.
She paid £30 (Sh 4,000) for her raw placenta to be turned into smoothies, and everything leftover was dehydrated and turned into pills - costing a further £150 (Sh 21,000)
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Mixed reaction
Jay has four children, Logan, 9, Demitrius, 6, River, 4 and storm, seven months, with husband Jon, 34
Jay said: "It's a mixed reaction, a few people think it's a bit gross - not very appetising."
"There are some people that think about it and are interested and ask questions about it, I've had some people that listen to what I say and do it themselves as well.
Gross
"People are grossed out, some people are interested.
"I don't care, everyone is entitled to their opinion and it's my body. I'm the one that looks into stuff and I make up my own mind about whatever I do.
"I'm up for trying things out if it's going to benefit my health and my body, or my children's bodies.
Die
"It's not really much different from eating certain meats. A lot of animals do it, especially mammals, we're the only ones who don't eat the after birth."
Jay, a self-confessed hippy from Fleet, Hampshire, even had her umbilical cord dehydrated and turned into a keepsake.
Jay continued: "It just tasted like a berry smoothie, It had coconut water and berries in it so tasted really nice.
"I had a boost of energy, better deeper sleep, and my mood was boosted - I felt really good."