Content creators now compete for brand deals, agencies rely heavily on creative freelancers, and advertisers are rethinking traditional media strategies.
Ghana’s protection of its iconic cloth is about to become the ultimate symbol of African authentic cool. Kente was officially granted Geographical Indication (GI) status, recognising that only cloth handwoven in certified communities such as Bonwire, Adanwomase, Agotime Kpetoe, and Agbozume using traditional weaving techniques may legally bear the name "Kente".
A new trend is quietly emerging with Kenyans meticulously planning for their final bow and publicly declaring preferences which helps the family and respects their legacy.
Dubbed the Queens edition, this year's Koroga brought together amazing women in the music industry with Yemi Alade headlining the concert.
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