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WhatsApp introduces new changes

The messenger users may be required to update their current apps.

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The App, the company has said, is a separate from the usual one and is designed for use by small businesses to more easily connect with customers.

WhatsApp Business adds key features like dedicated business profiles for details like email address, business description, store addresses, and website; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages were sent, delivered, and read.

For those who use a business number and a personal one, both the WhatsApp Business and WhatsApp Messenger apps can be used on the same device and registered with your different numbers. WhatsApp Business is also compatible with WhatsApp Web, the app’s desktop web browser client.

People all around the world use WhatsApp to connect with small businesses they care about — from online clothing companies in India to auto parts stores in Brazil.

But WhatsApp was built for people and we want to improve the business experience. For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.

“So today we're launching WhatsApp Business — a free-to-download Android app for small businesses. Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them,” the company has said in a statement.

The new application can be used to automate the sending of messages, just like e-mails, when away from office, and even pick new customers for you.

The new app will help customers with useful information such as a business description, email or store addresses, and website.

It will also serve as a messaging tool, thus saving on time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you're busy.

No new download

People can continue using WhatsApp as usual — there's no need to download anything new. And people will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.

Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today (Source: Morning Consult study). And WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way.

WhatsApp Business is available today and free to download on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S and now in Kenya.

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