sQuashie

READ ALSO: <a href="http://pulse.com.gh/7920929" id="c400b5f8-dd5a-5848-a6b9-f45976947b36">Ebony is being ungrateful towards Bullet - Top video director</a>

She is known as the ‘bad girl’ of Ghana’s music industry due to her provocative style of dressing coupled with her stage performances.

Earlier reports stated that the RuffTown Records musicians passed away in a car accident in Sunyani on Thursday night.

This was confirmed by the Ghana Police Service who spoke to Accra-based radio station, Joy FM.

COP Ken Yeboah, the Ashanti Regional Police Commander, confirmed the death of Ebony while speaking in an interview with the radio station.

According to him, the songstress had a fatal accident around 11 pm Thursday on her way from Sunyani.

Other media reports state that the artiste passed away while at the Becchem Government Hospital.

The police commander stated that three other people – two ladies and a soldier who were with the female musician have also lost their lives.

However, it is reported that that the driver of Ebony’s car, though in a critical condition, is not dead.

Social media reacts to the shock of Ebony's death

Comments about her passing and condolences have started pouring in via social media, with many Ghanaians expressing their surprise at Ebony's reported death.

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A singular thought running through the comments and condolences is the disbelief at the passing.

Many social media users commented about the cruelty of the timing when they considered the Ghanaian musicians to have been at her prime, having only recently released hit songs like, Kupe, Poison and her first album, BONIFIED.

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Reports reaching Pulse.com.gh have it that sensational Ghanaian dancehall musician, Ebony Reigns has died.

Ebony Reigns dies in gory car accident

Logistics is one of the greatest problems in global health. Often when a person becomes ill, the help they require is available somewhere but they are unable to access it in time. Many people die because they are simply in the wrong place at the wrong time.

My youngest sister, Busola, was 12 years-old when she died because there was no air ambulance in Nigeria at that time to enable her to get to a specialist facility quickly.

I set up my company, the Flying Doctors Nigeria, a leading pan-African air ambulance company and the first indigenous air ambulance company in Nigeria, to solve this problem.

According to the Association of Air Medical Services, almost 100 million people in the US would not be able to access emergency healthcare without air ambulances. In Africa, where there are fewer healthcare professionals, an under-developed road infrastructure, smaller healthcare budgets and often huge distances between specialist medical facilities; the number of people that cannot access emergency healthcare without an air ambulance is much higher.

Provision of specialist healthcare (building, equipping and running hospitals) is very expensive. Healthcare budgets in Africa are often lower than 0.1% of their counterparts in the developed world. Therefore, specialist care must be centralized, allowing the bulk of the budget for specialist care to be deployed into very few hospitals. This allows more efficient use of scarce resources; human capital and money.

The high volumes of complex medical cases such as congenital heart disease will allow the doctors to specialize in these procedures and also produce economies of scale with regard to equipment, expertise, research and data.

Centralization of specialist healthcare allows us not just to do more with less, but to do better with less.

The British Medical Journal states that the centralization of specialized healthcare services is typically characterized by reorganization of healthcare services into fewer specialized units serving a higher volume of patients, and aims to improve patient outcomes and efficiency.

Dr Ole Tjomsland is director of quality at the Regional Health Authority in Norway; a country that has drastically improved health outcomes through centralization. He argues that centralization is simply in the best interests of patients. He claims that it just isn't possible to provide consistently high-quality procedures in smaller, fragmented hospitals with low volumes.

There are three types of delay that are relevant to almost every medical emergency:

- Delay in recognition of life-threatening symptoms

But whilst a great deal of time, policy and investment is directed at the first and last of these, the second, logistics, is largely neglected.

Air ambulances can vastly improve a healthcare system’s response to emergencies. Increasingly air ambulances serve medically and geographically-isolated populations in new ways. This includes primary through to tertiary care without the need to build new clinics, hospitals or critical care centres.

The Flying Doctors Nigeria Air ambulance service has worked across 10 African countries for nearly 10 years, providing essential, life-saving aeromedical transportation services. Our innovative systems and processes allow us to deliver this service at as low as 10% of the cost of similar services around the world.

Our conversations at the <a href="https://www.weforum.org/events/world-economic-forum-on-africa-2017" id="6fea2487-9bea-5eda-84ef-7254245bbe23">World Economic Forum for Africa 2017</a> will centre around inclusive growth. As we deliberate, it will be important for us to bear in mind that a population's individual and collective health status directly affects a nation's economic development.

Governments simply must take health seriously if they wish to sustain and advance socioeconomic outcomes. Empirically, high levels of population health go hand-in-hand with high levels of growth and income.

African countries face an increasingly complex set of medical challenges. An ageing population, lifestyle diseases such as diabetes and cancer, as well as the unfinished business of infectious disease. Most of the interventions for these diseases will take place in the community, primary care centres, or in the home.

However, in emergency situations, patients will need to access specialized care swiftly and efficiently. This is where air ambulances provide an essential lifeline.

There can be no truly inclusive growth without inclusive healthcare: healthcare provided through systems that allow every citizen to access medical care in a regional/national specialist hospital with minimal delay.

Inclusive growth means ensuring that there are far fewer cases of children like my sister Busola, who died simply because she was in the wrong place at the wrong time and there was no transportation to enable her access to specialist care.

This article was written by , the Managing Director of The Flying Doctors and originally published on World Economic Forum

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Ola Orekunrin, the Managing Director of Flying Doctors writes on how she started her charitable service in Ghana. The article was originally written for World Economic Forum.

Ola Orekunrin, the flying doctor delivering emergency healthcare to Africa

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Ebony Reigns dies in gory car accident

Ola Orekunrin, the flying doctor delivering emergency healthcare to Africa